Fake Labubu Big Energy Figures Flood Market: How to Spot and Avoid Counterfeits

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The Labubu Big Energy art toy, a highly sought-after collectible from POP MART, has become the latest target of a surge in sophisticated counterfeit operations. Over the past few months, collectors worldwide have reported an alarming rise in fake versions of this limited-edition vinyl figure, some so convincing that even seasoned enthusiasts struggle to tell them apart.

In collector forums and sales groups, warnings are growing louder. “The fakes are getting better every month,” says Marcus Tan, moderator of the Labubu Collectors Asia Facebook group. “We’ve seen replicas with almost identical packaging, even fake authentication cards that mimic the real ones.”

How to Spot a Fake Labubu Big Energy Figure

Collectors can protect themselves by learning the subtle but critical differences between a genuine and a counterfeit Labubu Big Energy:

• Crisp Paint Details – Official figures have sharp, clean paint lines without smudging.

• Proper Weight – Genuine pieces are made from high-quality, heavier vinyl.

• Accurate Sculpt – Counterfeits may have slightly distorted proportions or facial features.

• Legitimate Packaging – True POP MART packaging includes holographic seals and proper branding.

While skilled counterfeiters are improving every day, these telltale signs can still help filter out the most obvious fakes.

The Tactics Scammers Use to Sell Counterfeits

Fraudsters are exploiting online platforms to reach unsuspecting buyers through increasingly deceptive tactics:

• Stolen Official Images – Using real product photos from legitimate sales listings to advertise fakes.

• AI-Generated “In-Hand” Photos – Creating lifelike but fabricated product shots.

• Fake Limited Editions – Inventing nonexistent colorways to lure collectors.

• Cloned Packaging – Copying boxes and inserts that look almost indistinguishable from the original.

How POP MART Is Fighting the Counterfeit Surge

Recognizing the severity of the problem, POP MART has implemented new anti-counterfeit measures, including:

• Updated holographic security stickers

• Unique QR codes for verification

• An official authentication app for collectors

These tools aim to empower buyers, but experts stress that vigilance remains the most effective defense.

Best Practices for Safe Collecting

Industry experts and veteran collectors recommend the following precautions:

• Purchase only from authorized retailers or trusted resellers with a solid track record.

• Request real-time photos of the figure with handwritten timestamps.

• Cross-check serial numbers through official manufacturer databases.

• Use payment methods with buyer protection to safeguard your purchase.

Why It Matters for the Collecting Community

The Labubu Big Energy’s popularity—especially rare variants valued at over $500—has made it a prime target for counterfeiters. As the black market grows, collector communities have stepped up by organizing authentication workshops and maintaining scammer blacklists.

“The passion for Labubu Big Energy is real, but so are the risks,” warns Tan. “In today’s market, if a deal seems too good to be true, it almost certainly is.”

For collectors determined to add this piece to their shelves, patience, knowledge, and caution remain the most valuable tools.

You Must Know:

Q1: How can I tell if my Labubu Big Energy figure is real?
Check for sharp paint lines, accurate sculpt details, proper weight, and official holographic seals. Use POP MART’s authentication app for verification.

Q2: Are counterfeit Labubu Big Energy figures common?
Yes. Reports of fake figures have surged in recent months, with increasingly convincing replicas appearing in online marketplaces.

Q3: Where is the safest place to buy a Labubu Big Energy?
Buy from authorized POP MART retailers or trusted resellers with a strong reputation in collector communities.

Q4: What should I do if I bought a fake Labubu Big Energy?
Contact the seller immediately, request a refund, and report the case to the platform and collector forums to warn others.

Q5: Why are counterfeit Labubu Big Energy figures dangerous to the market?
They devalue genuine pieces, erode buyer trust, and encourage scam operations targeting new collectors.

Reference:

1. Marcus Tan, moderator of Labubu Collectors Asia Facebook group – Interview quotes on counterfeit trends and collector risks, August 2025.

2. POP MART – Official announcements on anti-counterfeit measures, including holographic stickers, QR codes, and authentication app updates, 2025.

3. Community discussions from Labubu Collectors Asia and other collector forums – Reports on counterfeit figure quality and scam tactics, 2025.

4. Market valuation data from secondary art toy sales platforms – Price ranges for rare Labubu Big Energy variants, 2025.