First U.S. 4D E-Motion Theater Opens in Florida with Epic Theatres Partnership

LUMMA and Epic Theatres will launch the first 4D E-Motion theater in the United States. The new immersive cinema experience will open in Deltona, Florida. Its grand inauguration is scheduled for November 2025.

This partnership marks a significant U.S. expansion for LUMMA’s technology. The system will be installed at the Epic Theatres of West Volusia location. It will be the first of over 75 such theaters globally to operate in the American market.

Immersive Technology Transforms Moviegoing Experience

The 4D E-Motion system synchronizes physical effects with on-screen action. Moviegoers will feel wind, water, and vibrations during films. They will also experience targeted air shots and various scents.

This technology aims to fully immerse audiences in the story. According to LUMMA, the effects are precisely timed to the film’s narrative. The goal is to make viewers feel like they are inside the movie itself.

Strategic Expansion for LUMMA and Epic Theatres

LUMMA has a strong international presence across 15 countries. Its technology is already successful in Europe and Latin America. The U.S. launch represents a major strategic milestone for the company.

Epic Theatres CEO Joe DeMarsh expressed excitement about the partnership. He stated the technology will elevate the moviegoing experience to the next level. The theater plans to showcase major blockbusters in the new format.

The family-owned exhibitor brings generations of industry expertise to the project. Epic Theatres currently operates 146 screens across 12 locations. This move positions them as an innovator in the competitive exhibition market.

This new 4D E-Motion theater will redefine sensory cinema for American audiences. The Florida location will serve as the flagship for a wider national rollout. This partnership signals a new era of immersive movie entertainment.

Info at your fingertips

What is a 4D E-Motion theater?

It is a cinema equipped with special motion seats and environmental effects. These effects include wind, water, vibration, and scents. All effects are synchronized with the action on the movie screen.

Where is the first U.S. 4D theater located?

The first theater will be at Epic Theatres of West Volusia in Deltona, Florida. This location was selected as the flagship for the U.S. market launch. It is scheduled to open in November 2025.

Which movies will be shown in 4D?

The theater will feature major blockbuster releases. Epic Theatres specifically mentioned upcoming films like “Wicked” and “Avatar” sequels. The format is designed for big-budget action and adventure films.

Will more 4D theaters open in the U.S.?

Yes, LUMMA plans a significant expansion across the United States. The company is seeking additional partnerships with other theater chains. The Florida location is just the first of many planned installations.

How does this technology differ from other 4DX cinemas?

LUMMA’s 4D E-Motion is a competing technology to other immersive formats. It offers a similar suite of synchronized environmental and motion effects. The company emphasizes its robust and worry-free maintenance for operators.