Foldable Phone Market Set for 68% Surge in 2025

The foldable phone market in the United States is poised for explosive growth. New data reveals the segment will expand by 68% year-on-year in 2025. This surge marks a dramatic acceleration from the modest 11% growth seen in 2024.

This forecast comes from industry analysts at Counterpoint Research. It signals a major turning point for a technology once considered a niche product. Consumer adoption is now hitting a critical mass.

Samsung’s Dominance and the New TriFold Threat

Samsung is projected to maintain its leadership throughout this growth period. The South Korean tech giant continues to innovate with its Galaxy Z Fold and Z Flip series. According to Reuters, its market position is further secured by the expected launch of a more affordable Fan Edition model and a groundbreaking TriFold device.

Motorola is also expected to hold a significant portion of the market. Its Razr lineup offers strong competition in the clamshell form factor. The overall market expansion, however, is being driven by greater consumer choice and rapidly improving device durability.

Apple’s Looming Entry Could Reshape the Landscape

The most significant potential shift is anticipated in 2026. Analysts widely expect Apple to finally enter the foldable phone market late next year. While Apple has not confirmed any plans, its entry is considered a matter of “when,” not “if.”

An Apple foldable would instantly become a major competitor. The company’s immense brand loyalty in the US could allow it to challenge Samsung’s top spot quickly. This move would likely accelerate innovation and could intensify price competition across the entire industry. The US foldable market is forecast to grow another 51% in 2026, a surge partly attributed to the anticipation of Apple’s arrival.

The coming years will define the future of smartphone design. The foldable phone market is no longer an experiment but a central battleground for tech giants, with Samsung’s current reign facing its most significant test yet.

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What is driving the growth of the foldable phone market?

Growth is fueled by better technology, more durable screens, and lower prices. Manufacturers are also offering more variety in form factors, like flip phones and larger foldable tablets. This gives consumers more compelling reasons to upgrade.

How durable are modern foldable phones?

Durability has improved dramatically with recent models. New hinge designs and stronger ultra-thin glass have significantly reduced early failure rates. Most manufacturers now offer robust warranties specifically for the folding mechanism and screen.

Who is the current leader in the foldable market?

Samsung is the undisputed leader in the global and US foldable phone markets. The company has maintained this position since it pioneered the modern consumer foldable segment. Motorola follows as a key competitor, particularly in the clamshell category.

When is Apple expected to release a foldable iPhone?

Most industry analysts project a late 2026 launch for an Apple foldable device. The company has not made any official announcements. This timeline is based on supply chain reports and analysis of Apple’s typical product development cycles.

Are foldable phones worth the higher price?

For users who value a larger screen in a pocketable device, the premium can be justified. The experience of using a tablet that folds into a phone is unique. However, standard smartphones still offer better value for users who do not need the expanded screen real estate.

Trusted Sources

Counterpoint Research, Reuters