Ford Ends F-150 Lightning Production, Shifts Strategy to Hybrids and Extended-Range EVs

Ford Motor Company has ended production of its fully-electric F-150 Lightning. The move is part of a major companywide strategy shift. This decision was confirmed this week.

The automaker is now putting greater emphasis on hybrid and gas-powered vehicles. According to reports from TechCrunch, Ford is turning to an “extended range electric vehicle” version of the truck. This new model adds a gas generator to recharge the battery.

Industry-Wide Pivot as EV Market Faces Headwinds

Ford’s pivot reflects broader struggles in the electric vehicle sector. Automakers are adjusting to slower-than-expected consumer adoption. High costs and charging infrastructure concerns remain key hurdles.

The extended-range F-150 is designed to alleviate “range anxiety.” Its gas generator can power the truck for over 700 miles. This strategy aims to bridge the gap between traditional and fully electric vehicles.

Ford says it remains committed to electric vehicles long-term. The company plans a midsized electric truck for 2027. It is also entering the energy storage business.

Robotaxis Advance as Traditional EV Plans Stumble

While some EV plans stall, the robotaxi industry is accelerating. Companies like Waymo, Zoox, and Tesla are expanding operations. Their growth marks a significant shift in transportation focus.

This expansion brings new scrutiny over safety and integration. Public acceptance of autonomous vehicles is still evolving. The coming year will be crucial for this emerging sector.

The transportation year saw several high-profile bankruptcies. Lidar maker Luminar and e-bike company Rad Power Bikes both filed for Chapter 11. These failures bookend a year of both innovation and adjustment.

Ford’s decision to halt the F-150 Lightning is a pivotal moment for the electric truck market. It signals a strategic recalibration as the industry seeks a sustainable path forward. The race for affordable, practical EVs is far from over.

Info at your fingertips

Why did Ford stop making the F-150 Lightning?

Ford ended production to refocus its strategy. The company is emphasizing hybrid and extended-range vehicles due to current market conditions and consumer demand trends.

What is an extended-range electric vehicle?

It is a vehicle powered primarily by a battery-driven motor. A small onboard gas generator can recharge the battery, significantly extending the total driving range beyond a pure EV’s limit.

Are other electric truck makers still operating?

Yes. Rivian continues production and is developing its more affordable R2 model. Startup Slate Auto has also garnered over 150,000 reservations for its upcoming electric truck.

What happens to Ford’s EV battery business now?

Ford states it is entering the energy storage sector. This move provides an outlet for battery production and technology developed for its electric vehicle programs.

How is the robotaxi industry performing?

Companies like Waymo are growing quickly. The sector is emerging but faces increased scrutiny regarding safety protocols and how these vehicles fit into city infrastructure and daily life.

Did any other transportation companies fail recently?

Yes. E-bike maker Rad Power Bikes and lidar sensor company Luminar both filed for Chapter 11 bankruptcy protection this year, as reported by TechCrunch.