Samsung Expands Free Electricity Deal for Laundry Appliances in the Netherlands

Samsung is expanding its innovative free electricity program in the Netherlands. The initiative now includes dryers and washer-dryer combos. This move follows a successful launch for washing machines earlier this year.

Coolblue Energie customers can now run these appliances without cost during peak solar hours. The program tackles grid congestion by using excess renewable energy. It represents a significant step in smart home and sustainability integration.

How The Free Laundry Electricity Program Works

The partnership offers free power daily between 12:00 and 15:00. This window aligns with peak solar energy production. The grid often has a surplus of renewable power during these hours.

Customers face no electricity tariff, VAT, or energy tax for usage. The Samsung SmartThings app automatically manages the appliances. It ensures they only operate during the designated free period.

Users can schedule their laundry cycles remotely. The system activates the machines even when owners are away. All consumed power is automatically settled on the customer’s energy invoice.

Broader Impact on Energy Consumption and Consumers

This initiative helps balance the national energy grid. It incentivizes consumers to use power when it is most abundant. This model could set a precedent for other countries and appliance makers.

For Dutch households, the benefits are direct and financial. It reduces monthly energy bills for a common chore. The program requires no extra effort from the consumer after the initial setup.

Adoption relies on having compatible Samsung appliances and a Coolblue Energie contract. The scheme highlights a growing trend of integrating consumer technology with energy infrastructure. According to Reuters, such demand-response programs are gaining traction in Europe.

Samsung’s free electricity deal provides a clear blueprint for sustainable smart home innovation. This expansion offers tangible savings for Dutch consumers while supporting grid stability. The program’s success could redefine how we power household appliances in the future.

Info at your fingertips

Which appliances are included in the free electricity deal?

The deal now covers Samsung washing machines, dryers, and washer-dryer combos. All appliances must be connected to the SmartThings platform. Only these specific devices are included in the offer.

What time is the electricity free?

Free electricity is available every day from 12:00 PM to 3:00 PM. This three-hour window is fixed. The SmartThings app automatically schedules cycles within this period.

Do I need to be a specific energy customer?

Yes, you must have an active energy contract with Coolblue Energie. The offer is exclusive to their customers in the Netherlands. Other energy providers are not part of this partnership.

Is the free electricity really completely free?

Yes, customers pay no electricity tariff, VAT, or energy tax for power used by their appliance during the free hours. The energy consumed is automatically settled and deducted from the bill by Coolblue Energie.

Do I need to do anything to activate this offer?

No manual activation is needed. The system works automatically once your Samsung appliance is connected to the SmartThings app and you are a Coolblue Energie customer. The app handles the scheduling seamlessly.