Freely Streaming Puck: Budget Device for Free Live TV Launches in UK

The frustration of juggling streaming apps and aerial signals for free television could soon vanish for UK households. Freely—the free streaming platform backed by UK broadcasters—is launching its first dedicated streaming puck later this year, bringing live and on-demand TV to any HDMI-equipped screen without subscriptions or smart TV requirements. This affordable device aims to revolutionize cord-cutting by consolidating 40+ channels into one interface.

What the Freely Streaming Puck Delivers

Developed with French tech partner Netgem, the compact HDMI puck replicates Freely’s smart TV experience on older or non-compatible televisions. Users gain instant access to integrated live broadcasts and on-demand content from BBC iPlayer, ITVX, Channel 4, and PBS America through a unified guide. Key features include:

• 7-Day EPG: Scroll backward or forward to catch missed shows
• Favorites Bookmarking: Save preferred channels or series
• Single-Source Streaming: Eliminates aerial dependency
• Ad-Free PBS America: Exclusive to Freely subscribers

Jonathan Thompson, CEO of Everyone TV (Freely’s parent company), emphasized accessibility: “Freely was created to make free TV work for everyone. This device ensures more homes enjoy Freely without TV upgrades or paid subscriptions” (Press Gazette, May 2024).

Bridging the Accessibility Gap

Since launching on Hisense, Panasonic, and TCL smart TVs in 2023, Freely has targeted viewers abandoning traditional broadcast TV. However, 35% of UK households still use non-smart TVs according to 2023 Ofcom reports. The puck strategically fills this gap, offering a “plug-in-and-stream” alternative to pricier options like Sky Stream (£26/month) or Apple TV 4K (£129 upfront).

Industry analysts note the timing aligns with Britain’s broadband switchover, expected to conclude by 2030. “As copper lines phase out, broadcasters must innovate free-to-air TV delivery,” says media consultant Peter White (Broadband TV News, 2023). The puck’s simplicity—no contracts, no dish—positions it as an ideal backup during internet outages.

Pricing and Release Timeline

While exact pricing remains undisclosed, Freely confirms the puck will be “simple and affordable”—likely undercutting Roku Express (£29.99) and Amazon Fire Stick Lite (£34.99). Early adopters can expect:

• Late 2024 Launch: Rolling out before Christmas
• Retail Partnerships: Major electronics stores anticipated
• 4K Capabilities: Future-proofing for compatible content

For cord-cutters, pensioners, and budget-conscious families, Freely’s puck isn’t just another streaming gadget—it’s a lifeline to free, fuss-free television. As broadcasters pivot online, this device safeguards universal access to news, sports, and entertainment. Stay updated on release dates by bookmarking trusted tech hubs like BBC Tech News.

Must Know

Q: How does Freely’s puck differ from other streaming devices?
A: Unlike Fire TV or Roku, Freely integrates live broadcasts (via internet) with on-demand players in one guide, eliminating aerial connections. It uniquely offers ad-free PBS America content.

Q: Will existing Freely smart TV users need this puck?
A: No. The puck targets non-smart TVs. Current Freely-compatible TVs already include the platform.

Q: Is a TV license required to use Freely?
A: Yes. Like iPlayer or live broadcasts, Freely requires a valid UK TV license per Ofcom regulations.

Q: Does the puck support Netflix or Disney+?
A: Freely focuses solely on UK free-to-air broadcasters. Third-party apps aren’t included, though manufacturers may add them.

Q: Will older TVs work with the puck?
A: Any TV with HDMI will function. For pre-HDMI sets, users need an HDMI-to-composite converter.

Q: Can I record shows using the puck?
A: No. Freely currently lacks cloud DVR. Use the 7-day rewind or on-demand players for catch-up.