George Pickens Contract: Cowboys’ $28 Million Decision Looms Large

The Dallas Cowboys face a critical offseason decision regarding star wide receiver George Pickens. Team owner Jerry Jones has publicly stated he does not envision Pickens playing elsewhere next season. A projected $28 million franchise tag is the most likely tool to prevent the receiver from hitting free agency.

This move comes after an explosive season from Pickens in Dallas. His performance has made him one of the NFL’s most valuable offensive weapons.

Pickens’ Meteoric Rise Justifies Massive Payday

George Pickens has shattered expectations since his trade to Dallas. Through 11 games, he ranks second in the entire NFL with 1,054 receiving yards. He also sits third in the league with eight receiving touchdowns.

His current contract is a modest rookie deal worth $3.7 million. According to ESPN, his production has now placed him in the elite receiver financial bracket. The team’s investment has yielded an incredible return.

Jerry Jones has heaped praise on Pickens’ impact. He called him an “outstanding teammate” who brings energy to the entire squad.

The Franchise Tag Presents a Complex Short-Term Fix

The franchise tag allows Dallas to retain Pickens for one guaranteed year. The projected cost for a wide receiver is approximately $28 million. This gives the team more time to negotiate a long-term extension.

However, the tag is not an ideal solution for either side. Pickens’ camp would strongly prefer the security of a multi-year deal. The Cowboys, meanwhile, are one of the most cap-strapped teams for 2026.

A long-term contract could actually be more salary-cap friendly. It would allow Dallas to spread the financial hit over several seasons.

A Crowded Market and Internal Priorities

The wide receiver market has skyrocketed recently. Ja’Marr Chase signed a four-year, $161 million extension with the Bengals. Cowboys teammate CeeDee Lamb inked a four-year, $136 million deal in 2024.

Pickens is positioned to command a similar top-of-market contract. At just 25 years old, he represents a long-term asset for any franchise.

Complicating matters is kicker Brandon Aubrey’s contract situation. He is also a free agent, and teams can only use one franchise tag per offseason.

The Dallas Cowboys cannot afford to let a talent like George Pickens walk away. The looming George Pickens contract decision will define their offseason and shape their offensive identity for years to come. All signs point to a significant financial commitment.

Thought you’d like to know

What is the NFL franchise tag?

The franchise tag is a one-year contract offer teams can use to retain a pending free agent. The salary is based on the top player salaries at that position. It prevents the player from hitting the open market.

How much would George Pickens’ franchise tag cost?

The projected franchise tag for a wide receiver in 2026 is approximately $28 million. This is a fully guaranteed salary for the one-year term.

When can the Cowboys use the franchise tag?

The NFL’s franchise tag window typically opens in February and closes in early March. This is before the new league year and free agency period begins.

What other Cowboys players are free agents?

Kicker Brandon Aubrey is a notable pending free agent. His situation creates a dilemma for Dallas, as they can only use one franchise tag.

Why would a long-term deal be better than the tag?

A multi-year contract provides security for the player and cap flexibility for the team. It avoids the high, one-year cap hit of the franchise tag.