Google Launches AI-Powered Selfie Virtual Try-On for Online Shopping

Google just changed online clothes shopping. The tech giant updated its AI shopping feature on Thursday. Users can now use just a selfie to try on clothes virtually. This new capability is launching first in the United States.

Previously, shoppers needed a full-body photo. Now, a simple selfie is enough. This makes the virtual fitting process much faster and more accessible for everyday users.

How the New Selfie Try-On Technology Works

The process is simple. A user takes a selfie. Google’s AI model, called Nano Banana, generates a full-body digital version from that single photo. Users then select their usual clothing size.

The system creates several images showing how an item would fit. The shopper can pick their favorite result. This image can be set as a default for future try-ons.

According to TechCrunch, the feature still offers flexibility. Users can opt to upload a full-body photo instead. They can also choose from a diverse range of preset models.

A Strategic Move in Competitive AI Shopping Space

This update is part of a larger push by Google. The company first launched its virtual try-on tool in July. It works across Google Search, Shopping, and Images.

Google also has a separate app called Doppl. This app is dedicated to AI-powered virtual try-ons. It was recently updated with a shoppable discovery feed.

The feed suggests outfits and shows AI-generated videos of products. This format mimics popular social platforms like TikTok. It represents a clear investment in blending AI, commerce, and visual discovery.

The new Google selfie try-on feature significantly lowers the barrier for virtual fitting. It turns a common photo into a personalized shopping assistant. This move could redefine how millions of Americans shop for apparel online.

Info at your fingertips

How do I use Google’s new try-on feature?

Find an apparel item in Google Search or Shopping. Tap on the product listing and look for the “try it on” icon. You can then choose to use a selfie or upload another photo.

What is the Nano Banana AI model?

Nano Banana is Google’s Gemini 2.5 Flash Image model. It powers the new feature by generating a full-body digital mannequin from a user’s selfie for accurate virtual try-ons.

Is my selfie data safe with Google?

Google states the feature is designed with user privacy in mind. The company has not specified long-term data storage policies for the selfies used in this specific tool.

Can I use the feature outside the United States?

Not yet. The selfie try-on capability is initially launching only in the U.S. Google has not announced a timeline for a wider international rollout.

What is the Doppl app?

Doppl is Google’s standalone app focused solely on AI virtual try-ons. It features a shoppable discovery feed and more advanced outfit visualization tools.