Google Launches AI-Powered Shoppable Feed in Doppl App

Google is adding a new shopping feature to its experimental app, Doppl. The company announced the update on Monday. It introduces a discovery feed where users can find items to virtually try on.

The move targets the growing trend of social commerce. It places Google in direct competition with platforms like TikTok and Instagram.

How the AI Shopping Feed Works

The new feed is powered entirely by artificial intelligence. It shows AI-generated videos of real clothing and accessory products. Each item in the feed is directly shoppable, linking users to merchant sites.

According to Google, the feed personalizes recommendations. It analyzes user preferences shared within Doppl and their interaction history. This allows the AI to suggest outfits tailored to an individual’s style.

The core technology isn’t entirely new for Doppl. The app already creates static AI images of a virtual “you” wearing different clothes. The new feature builds on this by converting those images into short videos.

This aims to give a more realistic sense of how fabric moves and fits. The goal is to bridge the gap between online browsing and an in-store try-on experience.

A New Frontier in AI-Driven Commerce

This launch signals Google’s push into a new e-commerce format. The company is adopting the addictive, scrollable feed model popularized by social media. However, it is replacing human influencers with AI-generated models.

Industry analysts see this as a strategic pivot. Google is leveraging its AI strengths to compete in visual commerce. This space is currently dominated by social media platforms and retail giants like Amazon.

The feed is rolling out now in the United States. It is available for Doppl users on both iOS and Android. Access is limited to users aged 18 and above.

The concept of an AI-only content feed is gaining momentum. For instance, Meta has a similar feed called “Vibes” in its AI app. OpenAI also recently launched Sora, a platform for AI-generated videos.

Google’s shoppable AI feed represents a significant bet on the future of retail. It combines advanced visualization with direct purchasing in a format users already know.

Thought you’d like to know

What is the Google Doppl app?

Doppl is an experimental app from Google. It uses AI to create a virtual model of you. You can then see how different clothing items look on that model.

How does the new discovery feed work?

The feed shows AI-generated videos of products. It suggests items based on your style preferences. Tapping on an item takes you directly to a retailer’s site to buy it.

Is the Doppl feed like TikTok Shop?

It uses a similar scrollable, shoppable video format. The key difference is the content creator. Doppl’s feed is entirely AI-generated, not made by human influencers.

Where is the shoppable feed available?

The feature is currently rolling out in the United States. It is available within the Doppl app for users aged 18 and over on iOS and Android devices.

Why is Google making this move?

It is a new strategy to compete in social commerce. Google is using its AI expertise to create a unique, personalized shopping experience outside of traditional search.