The Google News Initiative has launched the 2025 JournalismAI Innovation Challenge. This global program aims to boost AI adoption in newsrooms. The application deadline is December 3, 2025.It is a nine-month initiative managed by the JournalismAI team at the London School of Economics. The challenge specifically targets small and medium-sized news publishers. According to Reuters, such funding is critical for the evolving digital news landscape.
Substantial Grants for Audience and Revenue-Focused AI Projects
The program will award a total of $1.2 million in grants. Twelve news organizations will be selected to receive funding. Eight projects will get $50,000 each. Four larger-scale ideas will be awarded $100,000 each.The funding is strictly for projects using AI to enhance audience intelligence and drive revenue growth. It cannot be used for reporting, fact-checking, or producing news stories directly. This focus helps publishers build sustainable business models for the future.

Strict Eligibility Criteria for Global News Publishers
Eligibility is limited to small and medium-sized publishers with 10 to 200 employees. Applicants must have a verifiable digital presence and have been actively publishing for at least 12 months. The program is open to organizations in over 50 countries across Asia Pacific, Europe, Africa, the Middle East, and the Americas.Government-owned entities or those affiliated with political parties are not eligible. News publishers that received grants from the first JournalismAI Innovation Challenge are also excluded from applying this round. The Associated Press has highlighted the importance of such targeted funding for independent media.
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The 2025 JournalismAI Innovation Challenge represents a significant investment in the future of sustainable journalism. This initiative provides crucial resources for publishers to harness AI technology effectively. The selected projects will help shape the next era of the news industry.
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What is the goal of the JournalismAI Innovation Challenge?
The program aims to foster AI literacy and implementation in newsrooms. It funds projects that use artificial intelligence to improve audience understanding and increase revenue. The focus is on practical innovation for small and medium-sized publishers.
Which countries are eligible to apply?
Eligibility spans numerous countries across Asia Pacific, Europe, the Middle East, Africa, Latin America, and the United States. Key eligible nations include India, Nigeria, Germany, Brazil, Japan, and the United Kingdom. A full list is available in the official program announcement.
What types of projects are NOT eligible for funding?
The grants cannot be used for reporting, storytelling, or fact-checking projects. Funding is also excluded for tools focused on newsgathering or misinformation detection. The challenge specifically targets audience intelligence and revenue growth initiatives.
How many organizations will receive funding?
A total of twelve news organizations will be selected for grants. Eight of these will receive $50,000 each. The remaining four will be awarded larger grants of $100,000 each.
Who is managing the Innovation Challenge program?
The program is designed and run by the JournalismAI team. This initiative is part of Polis, the journalism think-tank at the London School of Economics and Political Science. It is supported by the Google News Initiative.
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