Google has released its annual Holiday 100 list. The report identifies the most searched products from May through September. Beauty items dominate this year’s trending selections.

The list provides a clear roadmap for holiday shoppers. It highlights the exact products beauty enthusiasts are seeking. This data comes directly from Google search trends.
Top Trending Beauty Products for the Season
Several standout products emerged from the analysis. Olaplex No. 7 Bonding Oil is a highly searched hair treatment. It provides heat protection and shine.
Glossier You perfume is another top trending item. The fragrance is designed to react with skin chemistry. It creates a unique scent for each wearer.
Affordable brands like e.l.f. Cosmetics also made the list. Their Glow Reviver Melting Lip Balm is a popular choice. It offers hydration and a glossy finish for under $10.
Broader Impact on the Beauty Industry and Shoppers
The Holiday 100 list significantly influences consumer behavior. It validates products that have genuine public interest. This helps shoppers avoid gift-giving guesswork.
For the beauty industry, this list acts as a powerful endorsement. Featured products often see a surge in sales. Brands like Rhode and ILIA gain valuable exposure.
The timing helps retailers stock appropriate inventory. It also allows consumers to purchase before items sell out. According to Reuters, such trend reports heavily influence holiday shopping patterns.
The Google Holiday 100 beauty trends list offers a data-driven guide to this season’s most-wanted products. Shoppers can buy with confidence knowing these items are already popular. This makes gift selection easier and more effective for everyone.
Info at your fingertips
What is the Google Holiday 100 list?
The Holiday 100 is an annual report from Google. It identifies the most searched-for products across several categories. The data is collected from May to September each year.
Which beauty brands are featured on the list?
Popular brands include Olaplex, Glossier, Rhode, and ILIA. More affordable brands like e.l.f. Cosmetics also appear. The list covers makeup, skincare, and hair care products.
Why should shoppers trust this list?
The list is based on real search data from millions of users. It reflects genuine consumer interest rather than paid promotions. This makes it a reliable guide for holiday shopping.
When is the best time to buy these products?
Shoppers should purchase these items soon. Trending products often sell out as the holidays approach. Early shopping ensures availability.
Are the products on the list expensive?
The list includes products at various price points. Items range from under $10 to higher-end investments. There are options for every budget.
Trusted Sources
Google Trends, Reuters, Associated Press
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