Govt Bans ULLU and 24 OTT Platforms for Obscene Content: Ekta Kapoor Distances from ALTT

The Indian government has taken a bold step against vulgar and obscene content on OTT platforms, banning 25 apps including ULLU, ALTT, and Desiflix. The sweeping crackdown was initiated under the Information Technology Act, 2000, and IT Rules, 2021, in coordination with various ministries and child protection bodies. Govt bans ULLU is now among the top trending searches, highlighting the seriousness of the government’s stance.

Govt Bans ULLU and Other OTT Apps: What Sparked This Action?

Complaints from the public and the National Commission for Protection of Child Rights (NCPCR) pointed to OTT platforms hosting explicit content without social relevance. Despite warnings in 2024, several platforms continued publishing obscene scenes and even switched to new domains after earlier bans. The Ministry of Information and Broadcasting, along with the Home, IT, and Women & Child Development Ministries, moved swiftly to enforce the ban.

Ekta Kapoor Issues Clarification on ALTT Association

With ALTT among the banned platforms, media reports questioned Ekta Kapoor’s connection. Responding on Instagram, Ekta clarified that she and her mother, Shobha Kapoor, had **stepped down from ALTT in June 2021**. A statement from Balaji Telefilms confirmed this, explaining that ALTT had been formally transferred following a merger as of June 20, 2025.

List of Banned OTT Platforms

– ULLU – ALTT – Big Shots App – Desiflix – Boomex – Navarasa Lite – Gulab App – Kangan App – Bull App – Jalva App – ShowHit – Wow Entertainment – Look Entertainment – Hitprime – Feneo – ShowX – Sol Talkies – Adda TV – HotX VIP – Hulchul App – MoodX – NeonX VIP – Fugi – Mojflix – Triflicks

Impact on Users and Content Creators

The ban means immediate inaccessibility to these apps via any known domain or interface. Creators are urged to ensure legal compliance in future content to avoid de-platforming or prosecution. This move also places a spotlight on mainstream platforms like Netflix and Amazon Prime Video to maintain editorial ethics.

Govt bans ULLU: A Landmark Decision for India’s Digital Future

This action sends a clear message: digital freedom does not equate to content without accountability. With **govt bans ULLU** trending, it’s evident that audiences and authorities alike are calling for better standards in the OTT industry.
Govt bans ULLU is more than a policy—it’s a moment of transformation for India’s streaming ecosystem.

You Must Know
Why did the govt ban ULLU and others?
They violated IT rules by publishing explicit content with no storyline or societal value.

Is Ekta Kapoor still connected to ALTT?
No, she and her mother stepped down from ALTT in June 2021 and clarified their disassociation.

What does this mean for creators?
They must now create content that abides by legal and ethical standards to avoid bans.

Can these apps relaunch under new names?
Only if they fully comply with Indian IT laws and receive approval from relevant authorities.

Will mainstream OTTs face similar scrutiny?
Not currently, but platforms like Netflix and Prime Video are expected to maintain compliance.