Great American Baking Show Celebrity Holiday

Great American Baking Show Celebrity Holiday Returns with Surprise Co-Host on Roku.The Great American Baking Show: Celebrity Holiday is back for its fourth year. It premiered on The Roku Channel on November 3, 2025. This year’s special features a new co-host, Andrew Rannells, alongside returning judge Prue Leith.The special brings festive competition to free streaming. According to Reuters, Roku is using these high-profile, short-form events to attract new viewers. The celebrity-driven format aims to create buzz during the competitive holiday streaming season.

Roku’s Programming Strategy for the 2025 Holidays

Roku’s decision to cast Andrew Rannells is a strategic move. The actor and Broadway star brings a fresh dynamic to the baking tent. His chemistry with host Casey Wilson is a central focus of the promotional campaign.This special is exclusive to The Roku Channel. It remains free for users with a Roku device or account. The model relies on advertising revenue and increased platform engagement.The show features four celebrity bakers. They are tasked with holiday-themed challenges. Judges Prue Leith and Paul Hollywood provide their signature technical critiques and witty commentary.

How the New Host Impacts Viewer Engagement

Introducing a new co-host can revitalize a familiar series. Rannells’ involvement is designed to attract his own fanbase. This cross-pollination can lead to higher viewership numbers.The special is a key part of Roku’s holiday content slate. It serves as a tentpole event to drive weekly active users. Success here could lead to more frequent celebrity-focused specials.For fans, the format remains comforting and consistent. The festive setting and celebrity mishaps provide lighthearted entertainment. It is a low-commitment, high-reward viewing experience.

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The return of The Great American Baking Show: Celebrity Holiday offers a perfect blend of comfort food television and star-powered entertainment, making it a standout in the crowded seasonal streaming landscape.

Thought you’d like to know

When did the special premiere?

The Great American Baking Show: Celebrity Holiday premiered on November 3, 2025. It is available to stream on demand. You can watch it through The Roku Channel.

Who is the new co-host?

Andrew Rannells is the new co-host for the 2025 special. He joins Casey Wilson in the tent. Rannells is known for his roles in Girls and on Broadway.

Is the show free to watch?

Yes, the special is completely free to stream. You need a Roku device or a Roku account to access The Roku Channel. No subscription is required.

Who are the judges?

Prue Leith and Paul Hollywood return as judges. They bring their extensive baking expertise to the celebrity challenges. Their dynamic remains a core part of the show’s appeal.

Why did Roku change the hosting lineup?

Streaming services often refresh hosting lineups to generate new interest. Bringing in Andrew Rannells likely aims to attract a wider audience. It adds a new element of surprise for returning viewers.