Greg Goodfried Joins CAA as Agent for Digital Creators

Creative Artists Agency has hired veteran executive Greg Goodfried. He joins as an agent in its Creators division. The move was announced this week.

Goodfried will represent top digital creators and podcasters. He will also craft digital strategies for clients across film, music, and sports. This signals Hollywood’s deepening focus on the creator economy.

A Pioneer in Digital Content Takes a New Role

Greg Goodfried is a well-known figure in digital media. He famously co-created the viral web series “LonelyGirl15.” That project was a major early Internet sensation.

He later co-founded the digital studio EQAL. It worked with celebrities and major brands. After selling that company, he worked as an agent at UTA.

More recently, he managed TikTok star Charli D’Amelio. He then launched his own management firm. His career has consistently focused on digital innovation.

Brent Weinstein leads the CAA Creators division. He praised Goodfried’s long history of moving the needle. According to statements, Weinstein cited his expertise and entrepreneurial spirit.

Hollywood’s Strategic Push for Digital Talent

CAA’s hire is a strategic play. The agency aims to bridge traditional entertainment and digital platforms. The creator economy is now a major force.

The Creators division represents influential figures like Amelia Dimoldenberg and iShowSpeed. It has recently signed other major digital stars. This includes Dhar Mann and the team behind Mythical Entertainment.

Goodfried’s colleague, Jamie Guggenheim, will also join CAA. They will work together to attract digital disruptors. The goal is to power a new, social media-driven ecosystem for Hollywood.

This trend is industry-wide. Agencies and studios are seeking talent who command massive online followings. These creators drive trends, marketing, and new content forms.

Greg Goodfried’s move to CAA underscores a pivotal shift. The line between traditional stardom and digital influence has fully blurred. The agency is betting that his vision will be key to navigating the future of entertainment.

Info at your fingertips

What is the CAA Creators division?

It is a division within the talent agency focused on digital video and audio creators. It represents them for deals with brands, media companies, and investors. The division works across film, TV, publishing, and live events.

What did Greg Goodfried do before CAA?

He co-created the pioneering web series “LonelyGirl15.” He also founded the digital studio EQAL and later worked as an agent at UTA. Most recently, he managed top TikTok creator Charli D’Amelio.

Why is this hire significant for Hollywood?

It highlights the industry’s urgent focus on the creator economy. Agencies need experts who understand digital platforms and online communities. This knowledge is crucial for modern talent representation and content strategy.

Who else is joining CAA with Goodfried?

Jamie Guggenheim is also joining the Creators division as an agent. Guggenheim previously worked with Goodfried at his management firm. This brings a seasoned team to the agency’s digital efforts.