‘Gross’ Pubic Hair Underwear: Kim Kardashian’s New SKIMS Collection Sparks Backlash

Kim Kardashian’s latest SKIMS launch is facing intense criticism after unveiling a controversial new product: underwear designed to mimic pubic hair. The reality star and entrepreneur shared the new “Faux Hair Micro String Thong” on October 14, sparking a flood of reactions online — many calling the collection “gross” and unnecessary.

The 44-year-old SKIMS founder posted a video on Instagram showcasing the thong-style underwear featuring faux pubic hair in various textures and colors. The product, described on the SKIMS website as having “a mix of curly and straight faux hair in twelve shade variations,” was promoted with a retro-themed campaign video parodying 1970s game shows.

Faux Hair Micro String Thong Divides Fans and Critics

The new “pubic hair” underwear drop is one of SKIMS’ boldest releases yet. With a cheeky tagline — “Just Dropped: The Ultimate Bush” — the brand teased buyers by saying, “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”

But not everyone is amused. Social media erupted shortly after Kardashian’s announcement, with many users on X (formerly Twitter) slamming the design. “Who asked for this???” one user wrote, while another called the product “gross” and questioned, “Is everything ok?”

Others, however, defended the idea as clever marketing. “Smart way to bring people to your website — have them laughing, then they end up buying actual cute stuff they don’t even need,” one commenter noted. Another described the campaign as “so camp,” praising SKIMS for pushing boundaries and sparking conversation.

Available in multiple colors, the thong aims to blend humor, body positivity, and bold fashion in one provocative piece — a move that reflects Kardashian’s knack for generating viral buzz around SKIMS launches.

From Vulnerability to Multi-Billion-Dollar Brand

Kim Kardashian founded SKIMS in 2019, building it from a shapewear startup into a global brand valued at $4 billion. The company, which has nearly 7 million Instagram followers, was born from Kardashian’s own experiences with fashion challenges. “It started off with simply finding shapewear that matched my skin tone,” she told TIME in 2023. “I used to dye my shapewear with tea bags and coffee in the bathtub.”

The brand’s rapid success has made Kardashian one of the most influential figures in fashion and e-commerce. SKIMS’ expansion beyond shapewear into loungewear, swimwear, and now novelty pieces like the faux hair thong demonstrates its evolving identity — part functional, part provocative, and always headline-grabbing.

Kardashian also shared how surreal the brand’s cultural impact has become. “I walked into a Hollywood party and one actress shouted, ‘SKIMS!’ and lifted her top to show she was wearing it,” she recalled.

Social Media Reactions and Industry Implications

The polarizing response to the “gross” pubic hair underwear underscores a recurring theme in Kardashian’s career: controversy often fuels visibility. While critics question the necessity of such a product, supporters argue it’s a clever commentary on beauty norms and body hair expectations.

Marketing experts suggest the move is intentional. “Products like this aren’t necessarily about sales volume — they’re about conversation,” one analyst told BBC News. “SKIMS thrives on viral moments, and even negative reactions can translate into brand awareness and sales.”

Whether it becomes a bestseller or a short-lived novelty, the “Faux Hair Micro String Thong” has already succeeded in what Kardashian does best: dominating the cultural conversation and keeping SKIMS in the spotlight.

For now, the ‘gross’ pubic hair underwear continues to trend across platforms, proving that when it comes to Kim Kardashian’s empire, even the most bizarre ideas can become powerful marketing tools.

FYI (keeping you in the loop)-

Q1: What is the ‘gross’ pubic hair underwear from SKIMS?

It’s a new SKIMS product called the “Faux Hair Micro String Thong,” designed to mimic pubic hair using faux materials in various textures and colors.

Q2: Why is Kim Kardashian’s new underwear causing backlash?

Many social media users called the product “gross” and unnecessary, questioning its purpose and branding.

Q3: How much is SKIMS worth now?

SKIMS was valued at around $4 billion in 2023, just four years after its launch.

Q4: What was the idea behind SKIMS’ latest design?

The thong appears to challenge beauty norms and spark conversation, aligning with SKIMS’ bold marketing strategies.

Q5: What has Kim Kardashian said about SKIMS’ origins?

She said the brand was born from personal vulnerability, starting with her need for shapewear in skin tones that matched her complexion.