Gucci Film Debuts with Demi Moore, Elliot Page In Lieu of Runway

Gucci Premieres Star-Studded Short Film “The Tiger” in Place of Traditional Runway Show.Gucci has released a major short film starring Demi Moore and a host of Hollywood talent. The project, titled “The Tiger,” debuted on Tuesday at events in Milan and New York. This film serves as the launch for artistic director Demna’s first collection.It replaces the conventional fashion runway show. The move signals a significant shift in how luxury brands present new collections.

Demna’s Vision Brought to Life by Acclaimed Directors

The film was directed by Oscar-winner Spike Jonze and Halina Reijn. According to The Hollywood Reporter, Demna conceived the collection as an “imaginary family.” He wanted the story told through film rather than a catwalk.Demi Moore plays the head of the Gucci company. Her character hosts a birthday party that descends into surreal chaos. The narrative showcases the new “La Famiglia” ready-to-wear line.The cast includes Edward Norton, Elliot Page, and Kendall Jenner. Ed Harris plays a journalist investigating the family. The story features drugged drinks, doppelgangers, and sharp commentary on wealth.

Fashion Houses Deepen Their Investment in Filmmaking

Gucci’s project is part of a larger industry trend. Yves Saint Laurent has its own production arm, Saint Laurent Productions. That company backed several films that premiered at the Cannes Film Festival.These films offer more cultural impact than a standard ad campaign. They allow the fashion to exist within a narrative. This gives the clothing a longer lifespan in the public consciousness.Julianne Nicholson, who appears in the film, described the experience as a “mashup.” She noted it felt like stumbling into a Fellini film. The blend of high fashion and filmmaking created a unique environment.

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Gucci’s short film strategy represents a new chapter for the iconic brand. “The Tiger” provides a bold, narrative-driven alternative to the fashion show. This approach may redefine how luxury brands connect with global audiences.

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Who directed the Gucci short film “The Tiger”?

The film was co-directed by Spike Jonze, who won an Academy Award for “Her,” and Halina Reijn, director of “Babygirl.” They collaborated to bring artistic director Demna’s vision to life.

What is the plot of the Gucci film?

The film centers on a birthday party for Demi Moore’s character, the head of Gucci. The evening turns surreal when the guests’ drinks are drugged, leading to bizarre and symbolic events.

Why did Gucci release a film instead of a runway show?

Artistic director Demna stated he wanted to tell the story of his first collection through characters. A short film allows for a deeper narrative presentation of the fashion.

Is this the first time a fashion brand has made a film?

No, other houses like Yves Saint Laurent have active film production units. However, Gucci’s high-profile project with A-list stars marks a significant commitment to the medium.

Can the public watch “The Tiger” film?

Gucci premiered the film at private events. The brand has not yet announced plans for a wider public release of the short film.