Hailey Bieber is shutting down talk of a long-standing rivalry. The model and beauty founder directly addressed persistent rumors about tension with Selena Gomez. She spoke in a new cover story for WSJ. Magazine.

Bieber, 28, expressed clear frustration with the narrative. She insisted she never asked to be compared to the pop star. The interview cuts through years of intense online speculation.
Bieber Candidly Addresses “Annoying” Public Narrative
“It’s always annoying being pitted against other people. I didn’t ask for that,” Bieber told the magazine. Her statement was direct and firm. She emphasized the story was not of her making.
The timing of the interview added another layer. It occurred just before her brand, Rhode, launched at Sephora. Gomez’s highly successful brand, Rare Beauty, is also sold at Sephora.
This retail overlap fueled more gossip. The shared connection to Justin Bieber also perpetuates the story. He dated Gomez before marrying Hailey in 2018.
Moving Beyond Manufactured Drama
Bieber acknowledged the difficulty of changing public perception. “When people want to see you a certain way… it’s not up to you to change that,” she said. Her focus is now on her family and business.
She shares a one-year-old son, Jack Blues, with husband Justin. The couple largely stays out of the spotlight. This latest comment is a rare public address of the topic.
Both women have publicly shown unity before. They were photographed posing together at the 2022 Academy Museum Gala. Despite this, fan theories and online comparisons continue relentlessly.
Hailey Bieber’s clear statement aims to finally close the chapter on the Selena Gomez feud rumors. She is choosing to focus on her present life and career. The message is simple: the drama is over.
A quick knowledge drop for you
What did Hailey Bieber say about Selena Gomez?
She called it “annoying” to be pitted against her. Bieber stated she never asked for the constant comparisons. Her comments were made in a WSJ. Magazine interview.
Are Hailey Bieber and Selena Gomez friends?
They are not publicly known to be friends. However, they have shown mutual respect in public. A photo of them together in 2022 suggested no active hostility.
Why do people compare Hailey and Selena?
The main reason is their shared history with Justin Bieber. Fan loyalty and online communities often fuel the rivalry narrative. Their parallel careers in the beauty industry also invite comparison.
What brands do Hailey and Selena own?
Hailey Bieber is the founder of Rhode Skin. Selena Gomez founded Rare Beauty. Both brands are now major competitors at Sephora stores.
Has Selena Gomez responded to Hailey’s comments?
There is no public response from Selena Gomez at this time. She has previously asked fans to stop the harassment aimed at Hailey. Gomez has emphasized kindness in past statements.
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