High Noon Recall: Vodka Seltzer Cans Mistakenly Packed as Celsius Energy Drinks

In a startling development that’s causing waves across the beverage industry, High Noon, a leading ready-to-drink vodka seltzer brand, has issued a nationwide recall of its Beach Variety 12-packs. The company discovered that some of these packs contain cans labeled as Celsius Astro Vibe Sparkling Blue Razz Edition, but they’re actually filled with alcoholic High Noon vodka seltzer.

This major high noon recall was swiftly announced following reports of the packaging mix-up. The mislabeled cans pose a significant health and safety risk—especially for minors, pregnant individuals, and people who avoid alcohol for religious or medical reasons.

High Noon Recall: Vodka Seltzer Packed in Celsius Branded Cans

According to the U.S. Food and Drug Administration (FDA), the error occurred when a packaging supplier accidentally sent Celsius-branded cans to High Noon’s facility. These cans, indistinguishable at first glance from non-alcoholic energy drinks, were filled with vodka seltzer and included in High Noon’s Beach Variety 12-packs.

No injuries or illnesses have been reported so far, but the incident has raised serious concerns about quality control in the beverage packaging industry.

Affected States and What to Do

The tainted 12-packs were distributed in late July to multiple U.S. states, including:

• Florida

• Michigan

• New York

• Ohio

• Oklahoma

• South Carolina

• Virginia

• Wisconsin

Consumers are advised to check their 12-packs for any Celsius-labeled cans. If found, these should be discarded immediately. Customers can request a full refund by contacting High Noon directly.

The Bigger Picture

This isn’t just a packaging error—it’s a consumer safety issue that reflects the importance of rigorous supply chain checks. High Noon, owned by E. & J. Gallo Winery, is among the fastest-growing ready-to-drink alcohol brands in the U.S., and this recall could have lasting implications on consumer trust.

Industry analysts note that such errors, while rare, have happened before in other beverage categories. The key now is transparency and corrective measures.

What You Should Do If You Purchased a Recalled Product

Inspect Cans: If your High Noon 12-pack includes any cans labeled as Celsius, do not consume them.
Contact High Noon: Use the company’s customer service channels to request a refund.
Stay Updated: Follow FDA announcements and major news outlets for updates on the recall.

Statements From Experts

Food safety experts have pointed out that packaging line mix-ups are usually preventable with more robust checks. While High Noon’s prompt response is commendable, this event serves as a cautionary tale for the entire industry.

If you think you may have purchased an affected product, act now—dispose of it safely and contact the company for reimbursement. The High Noon recall is a crucial reminder that consumer vigilance is vital.

You Must Know:

What is the High Noon recall about?
Some Beach Variety 12-packs contain Celsius-labeled cans that actually hold vodka seltzer.

Which states are affected?
Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin.

Have there been any injuries reported?
No injuries or illnesses have been reported so far.

How did the error occur?
A packaging supplier mistakenly delivered Celsius-branded cans to High Noon’s production facility.

What should I do with the affected product?
Dispose of any mislabeled cans and contact High Noon for a refund.

Is it safe to drink other High Noon products?
Yes, the recall only affects specific 12-packs. Other products are safe.