Hoda Kotb Seeks Today Show Return After Wellness App Stumbles

Hoda Kotb is trying to get her old job back. The longtime television host wants to return to NBC’s “Today” show. This news comes after her new wellness business reportedly failed to gain traction.

Kotb left her co-anchor role on the popular morning program in January. She then launched a subscription-based wellness app called “Joy 101.” The app has not generated the revenue she hoped for, according to insiders.

Inside the Collapse of Kotb’s Joy 101 Venture

Sources close to the situation describe a struggling business. A report from Radar Online indicates downloads for the “Joy 101” app are flat. The wellness retreats tied to the brand are also not selling as expected.

Kotb’s app offered daily personalized wellness plans. It featured her own content on meditation and mindset. The concept relied heavily on her personal brand and connection with her audience.

An insider explained the core problem. People enjoyed Kotb as a cheerful TV personality. They were not, however, willing to pay for her advice as a wellness guru. This shift from free entertainment to paid content proved difficult.

The Reality of Building a Business Without NBC’s Support

The experience highlighted a major challenge. Kotb operated for decades within the massive support system of NBC News. Launching a solo venture meant leaving that infrastructure behind.

“She knew what she was doing on Today, but she had an army of folks to support her there,” a source noted. That professional army works for the network, not for her personally. Building a new team and business model is a complex task.

This situation reflects a common hurdle for celebrities transitioning to entrepreneurship. A beloved public persona does not automatically translate into commercial success. The skills for television are different from those needed to run a company.

The potential return of Hoda Kotb to the Today Show underscores the volatile nature of celebrity business ventures. Her experience shows that even well-known figures face steep challenges when leaving a established platform.

Thought you’d like to know

Q1: Why did Hoda Kotb leave the Today Show?

Hoda Kotb left her co-anchor role on the Today Show in January of this year. She departed after a two-decade run to launch her own wellness business and app.

Q2: What was Hoda Kotb’s wellness app called?

Her subscription-based app was called “Joy 101.” It provided daily wellness plans and content from Kotb on topics like meditation and breathwork.

Q3: How is her new wellness business performing?

Reports indicate the business is struggling. Sources say app downloads are flat and related wellness retreats are not selling, leading to low revenue.

Q4: What is the main reason for the venture’s difficulties?

Insiders suggest her audience sees her as a TV personality, not a paid wellness expert. Building a business without NBC’s support system has also been a major challenge.

Q5: Is her return to the Today Show confirmed?

No official confirmation has been made by NBC or Kotb. The reports are based on insider sources describing her desire to return following her business struggles.