Academy Award winners Matthew McConaughey and Sir Michael Caine have entered the world of artificial intelligence. They signed major deals with the AI audio firm ElevenLabs this week. The agreements center on creating and licensing digital versions of their iconic voices.This move signals a significant shift for major Hollywood talent. It represents a growing acceptance of AI’s role in creative industries. According to Variety, the deals were confirmed by the actors and the company.
Investments and Iconic Voice Marketplaces Define the New Partnerships
Matthew McConaughey’s involvement is both commercial and creative. He has not only licensed his voice but also invested financially in ElevenLabs. The actor stated he was impressed with how the team turned core technology into practical products for storytellers.He is already using the technology for a personal project. McConaughey is creating a Spanish-language audio version of his newsletter, “Lyrics of Livin'”. He believes this will help his stories reach a broader, global audience effectively.Sir Michael Caine is joining the company’s “Iconic Voice Marketplace”. This platform allows producers to license an AI version of his voice for projects. It gives the actor and his estate ongoing control over how his vocal likeness is used.ElevenLabs released a demo of Caine’s AI voice. The result is surprisingly natural and captures his distinctive cadence. Caine said this collaboration ensures his voice can continue to be used respectfully for years to come.

AI Voice Technology Seeks a Ethical Path in Entertainment
This development arrives amid intense debate over AI’s use in entertainment. Many actors fear the technology could replace human performers or misuse their likenesses. These high-profile deals suggest a potential model for ethical and compensated use.The approach offers a blueprint for other stars. It allows actors to participate in and profit from AI, rather than simply having their attributes copied without permission. This could help establish new industry norms and protections.For consumers, this means hearing familiar voices in new contexts, like audiobooks or video games, long after an actor has retired. The key distinction is that it happens with the artist’s explicit consent and involvement, setting a new standard for the field.
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The participation of stars like McConaughey and Caine lends significant credibility to this emerging technology. Their landmark AI voice deal could very well chart a new course for how Hollywood interacts with artificial intelligence.
Thought you’d like to know
What is ElevenLabs?
ElevenLabs is an AI research company based in New York. It specializes in developing highly realistic and emotive text-to-speech and voice cloning software.
How will Michael Caine’s AI voice be used?
His voice will be available in the Iconic Voice Marketplace. Production companies can then request to license it for specific projects like films, advertisements, or audiobooks.
Is Matthew McConaughey just licensing his voice?
No, he is also a financial investor in ElevenLabs. This shows a deeper belief in the company’s technology and its future direction.
Are other classic Hollywood actors involved?
Yes. ElevenLabs has also made similar agreements for the voices of Judy Garland, Laurence Olivier, and Jean Harlow. This creates a library of historic vocal talent.
Why is this important for the acting industry?
It provides a controlled, monetized path for using AI voices. This helps protect actors’ legacies and ensures they are compensated, setting a positive precedent.
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