Hollywood Research Executive Bart Story Passes Away at 63

Bart Story, a revered Hollywood marketing research executive, has died. He was 63 years old.

His family announced he passed away on Tuesday in Los Angeles. The cause was complications from metastatic urothelial carcinoma.

Story spent over 30 years in the entertainment industry. His insights directly influenced major film and television marketing campaigns.

A Legacy of Shaping Blockbuster Campaigns

For nearly two decades, Story served as a senior director at MarketCast. He was a key advisor to major studios, networks, and streaming services.

His work involved creative testing and audience positioning strategies. According to Reuters, his research helped hundreds of movies find their audience and achieve commercial success.

Jeremy Radisich, president of entertainment at MarketCast, praised Story’s impact. He noted Story’s thoughtful and gentle approach made him an incredible collaborator.

Story connected deeply with clients and focus groups alike. His analysis helped shape how some of Hollywood‘s biggest projects were marketed to the world.

From Theaters to Leading Research Roles

Story’s entertainment career began humbly. He first worked in movie theaters, gaining firsthand audience experience.

He held significant research roles before his tenure at MarketCast. From 1995 to 1996, he was director of research for the Video Software Dealers Association.

He then moved to the Screen Actors Guild, holding the same position from 1996 to 2001. His academic background fortified his industry expertise.

Story earned a bachelor’s degree from Cal Poly Pomona in 1985. He received a master’s degree from USC’s Annenberg School just three years later.

Remembering the Man Behind the Data

Colleagues remember Story for more than his professional acumen. He was known for his kindness and the genuine impact he had on people.

His family survives him, including his husband, Patrick Jager, and their son, Brandt. A private celebration of life will be held in his honor.

His passing marks a significant loss for the entertainment marketing community. The strategies he helped craft will remain part of his lasting legacy.

The industry mourns the loss of Bart Story, a true Hollywood marketing research veteran. His work behind the scenes was instrumental in bringing countless stories to audiences. His insightful legacy will continue to influence entertainment marketing for years to come.

References: Information for this report was confirmed via Reuters.