A new survey reveals a dramatic shift in Hollywood’s internal power dynamics. Rising entertainment executives now show a strong preference for DC Studios over Marvel. This data comes from an anonymous poll of The Hollywood Reporter’s prestigious Next Gen alumni. The survey captures the pulse of the industry’s future leaders.

According to The Hollywood Reporter, 70.2 percent of these young executives are more excited by DC Studios’ future. This marks a significant sentiment change within the industry’s professional ranks. The poll provides a rare glimpse into the preferences shaping Hollywood’s next decade.
Marvel’s Reign Challenged by New Executive Sentiment
The survey results are striking. Marvel Studios, long the dominant force in superhero cinema, garnered only 29.8 percent of the vote. This indicates a potential turning point in creative and corporate allegiance. The data suggests a desire for fresh narratives and new leadership.
This preference could influence future film slates and talent acquisitions. Executives on the Next Gen list are positioned to become studio heads and major producers. Their collective excitement often translates into greenlit projects and strategic pivots.
Broader Industry Trends and Workplace Evolution
The poll also covered office mandates and leadership opinions. It provided a comprehensive look at the modern Hollywood workplace. The findings extend beyond studio rivalries to core operational values.
Entertainment CEOs were ranked, with Disney’s Bob Iger and Warner Bros. Discovery’s David Zaslav featured. The top dream job for 34.4 percent of respondents was being a top film or TV producer. This highlights a continued focus on hands-on creative control.
The clear preference for DC Studios signals a hunger for new direction in the superhero genre. This shift in executive sentiment could redefine blockbuster filmmaking for years to come. Hollywood’s next generation is placing its bets.
Info at your fingertips
What was the survey’s sample size?
The poll anonymously surveyed alumni from The Hollywood Reporter’s Next Gen list. This list features rising executives recognized for their industry impact. The results represent a key segment of Hollywood’s future leadership.
Which other topics did the survey cover?
It asked about office return mandates and appropriate workplace attire. The poll also gauged opinions on AI’s impact and streaming service preferences.
What is the significance of the Next Gen list?
The Hollywood Reporter’s Next Gen list highlights the industry’s most promising young executives. Alumni often advance to the highest levels of studio and network leadership. Their opinions are considered a bellwether for industry trends.
How do executives view AI in Hollywood?
A significant 59.6 percent of respondents were unsure if AI would destroy or save the industry. This reflects widespread uncertainty about technological disruption. Only 12.8 percent believed it would save Hollywood.
What was the top dream job for these executives?
Over a third chose being a top film or TV producer as their ultimate career goal. This role beat out being a streamer’s head of content or a company CEO. It underscores the value placed on creative production.
Trusted Sources
The Hollywood Reporter
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