Hongjoong Petit Coussin: ATEEZ Leader Launches Children’s Wear Line Inspired by Childhood Memories

ATEEZ leader Hongjoong has unveiled his first fashion collection. The K-pop star’s new line is called Petit Coussin. It debuted on November 7 via a filmed fashion show. The project is a deeply personal venture into design for the 27-year-old artist.

The collection features 24 unique looks. It is heavily inspired by his mother’s former children’s clothing store. Hongjoong worked on the project for six months. He balanced this creative endeavor with ATEEZ’s demanding global schedule.

From Music Studio to Design Studio

Hongjoong began sketching ideas during flights between tour stops. He frequented Seoul’s Dongdaemun market for materials. The rapper does not have formal design training. He communicated his visions to local artisans through rough sketches and detailed notes.

The collection’s name holds special meaning. His mother’s shop was called Petit Cochon. Hongjoong adapted it to Petit Coussin, meaning “little pillow” in French. This personal touch connects his present work to his family’s past. The entire project reflects his desire to blend nostalgia with modern design.

A Creative Outlet Beyond the Stage

Hongjoong finds time for these projects during his “free midnight time.” He views creation as a form of self-care. The artist is constantly working on new ideas, whether music or fashion. This continuous output helps him maintain his artistic identity.

The fashion show was structured around times of day. It featured young models showcasing the children’s wear. Hongjoong’s approach mirrors his music production process. He starts with a small idea and expands it into a maximalist vision. This methodology proved effective in his transition to fashion design.

Hongjoong’s Petit Coussin represents a significant expansion of his artistic portfolio, proving that creative expression knows no bounds for the multi-talented ATEEZ captain.

Thought you’d like to know

What is the meaning behind Petit Coussin?

Petit Coussin means “little pillow” in French. The name was inspired by his mother’s children’s clothing store, which was called Petit Cochon, or “small pig.” Hongjoong adapted the name to create a new, fitting brand identity for his line.

Will Petit Coussin clothing be available for purchase?

Details on a commercial release have not been announced. The project debuted as a special fashion show film. Its primary purpose was to share Hongjoong’s personal story and creative vision with fans.

How long did it take Hongjoong to create the collection?

He worked on the collection for approximately six months. He developed the initial concepts while traveling for ATEEZ’s schedule. The process involved sketching, sourcing materials, and collaborating with local artisans.

Does Hongjoong have any formal fashion training?

No, he does not have formal design training. He taught himself the process through experimentation. He relied on detailed notes and communication with skilled tailors to bring his designs to life.

Why did he choose to focus on children’s wear?

He was inspired by memories of his mother’s shop. He also found the challenge of adding detailed elements to smaller garments interesting. The concept allowed him to reconnect with his own childhood.

Trusted Sources

The Hollywood Reporter