How Samsung Is Helping Toyota Boost Global Car Sales

Samsung Smart Signage Expands in Toyota Dealerships to Boost Car Sale.Samsung is expanding its major partnership with Toyota. The tech giant will install its Smart Signage solutions in more Toyota dealerships globally. This move follows a successful large-scale digital transformation project in Europe.The expansion aims to enhance the customer car-buying experience. It leverages interactive digital displays to provide detailed vehicle information. This strategy helps modernize the traditional dealership model.

Massive Global Rollout Follows European Success

According to Reuters, Samsung recently completed digitizing 1,250 Toyota dealerships across 40 European countries. This project was finalized in early 2025. It forms the foundation for this new global expansion phase.The company has already installed a staggering 23,000 Smart Signage displays. These are active across Europe, the Middle East, and the Commonwealth of Independent States. This project stands as one of Samsung’s largest commercial signage endeavors to date.

How Digital Displays Are Transforming Car Buying

Samsung’s technology allows customers to browse models and view specs independently. Shoppers can explore available offers and build their ideal vehicle configuration on touchscreen displays. This creates a more interactive and efficient shopping journey.This shift allows Toyota sales representatives to focus on personalized service. They move away from routine explanations. Instead, they can engage in more meaningful conversations with well-informed customers.The remote management software, MagicINFO, is a key component. It lets Toyota staff update content across all displays in real-time from a central location. This ensures consistent messaging and minimizes potential downtime.

Why Lisa Rinna’s Model Daughters Are Now Hollywood’s Top Newcomers

This strategic deployment of Samsung Smart Signage is setting a new industry standard for the automotive retail experience, directly linking digital innovation to increased customer engagement and sales potential.

Info at your fingertips

Q1: What is Samsung Smart Signage?

Samsung Smart Signage is a range of commercial displays for businesses. It includes large format screens, touch-enabled models, and indoor LED walls. These are managed remotely with Samsung’s MagicINFO software.

Q2: How does this technology help sell more cars?

It lets customers explore vehicles and customizations on their own. This interactive process improves engagement. A better experience often leads to higher customer satisfaction and more sales.

Q3: Which Toyota dealerships are getting this technology?

The expansion is targeting key markets globally. It follows a completed rollout across 1,250 dealerships in Europe. New installations will continue in other international regions.

Q4: What sizes and types of displays are being used?

The project uses a diverse lineup. This includes 4K UHD displays from 43 to 98 inches and interactive touchscreens. The displays feature uniform bezels for flexible mounting.

Q5: Why is Samsung a leader in this market?

According to market data, Samsung held a 38.8% global market share in digital signage in Q2 2025. The company has been the market leader for 17 consecutive years.