IMAX and Cinemark Expand Premium Film Partnership with New 70mm Projectors

IMAX and Cinemark have announced a major expansion of their partnership. The deal focuses on upgrading and installing new premium projection systems. It includes new IMAX with Laser technology and rare IMAX 70mm film projectors.

The move prepares the theater chain for upcoming major film releases. It specifically targets director Christopher Nolan’s next movie. This expansion underscores a growing demand for high-quality theatrical experiences.

Strategic Rollout of IMAX with Laser and 70mm Film

The agreement covers 17 Cinemark locations across the United States and South America. Four new IMAX with Laser systems will be installed in the U.S. Twelve existing systems will be upgraded to the Laser standard.

This will make Cinemark’s entire U.S. IMAX network Laser-equipped. Three locations will also activate IMAX 70mm film projection systems. According to Reuters, this investment highlights a post-pandemic trend of audiences seeking premium formats.

The three selected 70mm sites are in Chicago, Colorado Springs, and Rochester. They are scheduled to be operational by July 2026. This timing coincides with the release of Nolan’s “The Odyssey,” shot entirely in IMAX film.

Elevating the Moviegoing Experience for a Key Audience

This strategic upgrade caters directly to cinephiles and fans of event cinema. IMAX with Laser offers brighter images, deeper contrast, and a wider color range. The 70mm film projectors provide an unmatched, classic film quality for specific productions.

For Cinemark, this enhances its portfolio of premium offerings. It drives customer loyalty and frequency. The deal signals confidence in the long-term health of the theatrical business, especially for large-format films.

**The IMAX and Cinemark partnership solidifies the future of premium large-format cinema. This expansion ensures that audiences will have access to the most immersive film technology available. The focus on IMAX 70mm film projection is a significant commitment to cinematic artistry.**

Info at your fingertips

Which Cinemark locations are getting IMAX 70mm film?

The three locations are Cinemark Seven Bridges in Woodridge, Illinois; Cinemark Carefree Circle in Colorado Springs, Colorado; and Cinemark Tinseltown in Rochester, New York. These are in addition to the existing top-performing location in Dallas, Texas.

What is the difference between IMAX with Laser and IMAX 70mm?

IMAX with Laser is a state-of-the-art digital projection system offering crystal-clear 4K images. IMAX 70mm uses physical film strips, providing a unique, high-resolution analog experience that is the preferred format for directors like Christopher Nolan.

When will these new systems be operational?

The goal is to have all new and upgraded systems, including the 70mm projectors, fully operational before July 17, 2026. This is the scheduled release date for Christopher Nolan’s upcoming film, “The Odyssey.”

Why is this partnership significant for moviegoers?

It expands access to the highest quality cinematic formats. Moviegoers in more cities will be able to experience films as the filmmakers intended, with superior picture and sound that cannot be replicated at home.

How many IMAX screens will Cinemark have after this?

The agreement involves 17 locations for new and upgraded systems. It strengthens Cinemark’s existing IMAX footprint, ensuring their entire U.S. network uses the latest Laser technology while adding crucial 70mm capabilities.