Indie Film Marketing Strategy: How ‘Pools’ Used Pool Parties to Make a Splash

A new independent film is using creative marketing to stand out. The movie “Pools” is hosting real pool party screenings. Director Sam Hayes launched this unique campaign to build community.

The strategy aims to cut through digital noise. It creates memorable, real-world experiences for audiences. This approach is vital for indie films struggling at the box office.

Building Buzz Through Immersive Events

The team has hosted seven events in major cities. Parties took place in Los Angeles, New York, and Chicago. One event was at a former Britney Spears estate.

Another screening was at West Hollywood’s Petit Ermitage. It featured synchronized swimmers and a live band. Hayes believes a good film needs creative promotion to succeed.

This hands-on strategy requires significant effort. Hayes admits planning the parties is a “shit ton of work.” He says the rewarding result is worth the extensive planning.

The Challenge for Modern Independent Cinema

The indie film market is intensely competitive today. Many worthy projects struggle to find an audience. Traditional marketing often fails to generate sufficient buzz.

According to industry analysis, films need extra creative juice. Star Michael Vlamis emphasized this point. He stated that community-building events provide essential fuel for smaller films.

Despite the innovative campaign, box office returns remain modest. The film has earned just over $41,000 since its late August release. This highlights the difficult reality for independent creators.

The “Pools” marketing campaign demonstrates a shift towards experiential promotion. This indie film marketing strategy proves creativity is key to making waves in a crowded market.

Info at your fingertips

What is the movie ‘Pools’ about?

The film follows a rebellious college student named Kennedy. She has one day to avoid expulsion. She recruits a crew for a night of pool-hopping through her college town.

Who stars in the independent film?

The cast features Odessa A’zion and Mason Gooding. Ariel Winter and Tyler Alvarez also have major roles. Michael Vlamis, a close friend of the director, stars as well.

How successful has the pool party strategy been?

The events have generated significant local buzz and press attention. However, the film’s box office revenue remains low. It has grossed approximately $41,524 to date.

Where were the promotional events held?

Parties were held in Los Angeles, New York, and Chicago. Specific venues included a private Hollywood Hills estate and the Petit Ermitage hotel’s rooftop in West Hollywood.

Why did the director choose this marketing approach?

Sam Hayes wanted to build a community around the film. He believes creating real-world memories is more effective than digital-only campaigns for independent projects.

Trusted Sources: The Hollywood Reporter