Initial Group Acquires Silver Tribe Media in Major Digital Talent Push

Initial Group has bought Silver Tribe Media. The deal closed this week. It marks a significant expansion for the TPG-backed entertainment firm.

Silver Tribe is a top digital media management company. Its high-profile clients include Omaha Productions and Harpo Studios. This move solidifies Initial’s focus on digital talent.

New Division to Rebrand as Initial Digital

Silver Tribe was founded in 2021. Its founders are former CAA executives Michael Klein and Jack Rose. The company will now be known as Initial Digital.

This new division will operate separately from Initial’s other assets. Those include Untitled Entertainment. The management teams from Silver Tribe will stay in place.

Klein becomes President of Initial Digital. Rose will act as its Chief Operating Officer. Their team will continue managing existing client relationships.

Strategic Expansion for Talent-First Platform

Initial Group’s leadership praised the acquisition. CEO Michel Pratte called Silver Tribe the “foremost partner” for building modern digital businesses. The goal is to create more opportunities across their platform.

According to COO Eric Taitz, Silver Tribe brings proven tools and relationships. This strengthens how Initial supports talent. It helps scale digital-first businesses.

The deal involved major legal firms. Venable LLP counseled Silver Tribe Media. Latham and Watkins LLP represented Initial Group.

This Initial Group acquisition reshapes the digital talent management landscape. It combines expertise with significant financial backing. The new Initial Digital division is poised for rapid growth.

Info at your fingertips

Q1: Who are Silver Tribe Media’s main clients?

Silver Tribe’s client list is impressive. It includes Peyton Manning‘s Omaha Productions and Oprah Winfrey’s Harpo Studios. Other clients are Dale Earnhardt Jr.’s Dirty Mo Media and The Volume.

Q2: What will happen to the Silver Tribe brand?

The Silver Tribe Media brand will be retired. The company will now operate under a new name. It will be known as Initial Digital moving forward.

Q3: Who is leading the new Initial Digital division?

Michael Klein will serve as President of the new division. Co-founder Jack Rose will be the Chief Operating Officer. Their existing team will continue in their current roles.

Q4: How does this fit with Initial Group’s other companies?

Initial Digital will operate separately from Untitled Entertainment. Untitled was formed from a merger last year. The structure allows for collaboration across the Initial platform.

Q5: Why did Initial Group make this acquisition?

Initial’s leadership stated it reinforces their talent-centered mission. They aim to build future-facing opportunities. The deal adds crucial digital monetization tools and production infrastructure.