Apple is rolling out a significant change for iPhone users in Japan. The new iOS 26.2 update presents a prompt allowing users to select their preferred search engine. This screen appears right after the software is installed.
This move is a direct response to new regulations from Japan’s government. The goal is to foster greater competition in the mobile software market.
What the New Search Engine Prompt Offers
Japanese iPhone users can now choose from several search providers. The options include Google, Bing, DuckDuckGo, Yahoo Japan, and Ecosia. This selection mirrors what is already available in the Safari settings menu globally.
In most other countries, Google is set as the default from the start. Users must manually change it in settings if they want a different engine. According to Reuters, Google pays Apple billions annually to maintain this default status.
The new prompt makes the choice neutral and upfront. It empowers users to decide based on their personal preference rather than accepting a pre-selected option.
Broader Regulatory Impact on Apple in Japan
This change is part of a wider set of rules from the Japan Fair Trade Commission. The guidelines are designed to level the playing field for all tech companies. They fall under the new Mobile Software Competition Act.
iOS 26.2 also lays the groundwork for installing alternative app marketplaces in Japan. This will break Apple’s long-standing control over app distribution on its devices. The full set of regulations is scheduled to take effect on December 18, 2025.
These shifts represent a major step for digital market regulation in the country. They could influence how other nations approach competition laws for big tech firms.
The introduction of a search engine choice in iOS 26.2 marks a pivotal moment for user option in Japan. This change, driven by new laws, directly challenges the established default model. It will be fascinating to see how this impacts the mobile search landscape.
Thought you’d like to know
Why is Apple making this change only in Japan?
Japan’s Fair Trade Commission established new guidelines. These rules require a neutral choice screen for selecting a search engine during initial device setup.
What search engines can Japanese users choose from?
The options include Google, Bing, DuckDuckGo, Yahoo Japan, and Ecosia. This is the same list available in Safari settings worldwide.
Will this change affect iPhone users outside of Japan?
Currently, no. The prompt is specific to Japan due to its new regulations. Users elsewhere must still change their search engine manually in Settings.
What is the Mobile Software Competition Act?
It is a new Japanese law promoting fair competition. It requires companies like Apple to allow alternative app marketplaces and default service choices.
When will iOS 26.2 be released to the public?
The update is expected around mid-December 2025. This timing aligns with the December 18 enforcement of Japan’s new rules.
Trusted Sources
Information for this report was gathered from Reuters and other authoritative news outlets.
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