iPhone 17 Event: Apple to Unveil Ultra-Thin iPhone Air, iPhone 17 Lineup, Apple Watch Upgrades, and More on September 9

Apple is gearing up for its highly anticipated fall hardware event, set for September 9, 2025, and this year’s spotlight is expected to shine on the iPhone 17 lineup, a brand-new iPhone Air, and major upgrades to the Apple Watch Series and AirPods Pro. This launch event, often regarded as one of the tech industry’s biggest moments annually, could introduce the thinnest iPhone ever and several other hardware innovations aimed at redefining user experience.

According to multiple industry insiders, the event will be held in Cupertino, California, and feature in-depth showcases of Apple’s upcoming devices, including changes in design, performance, and health-oriented functionalities.

What’s new in the iPhone 17 lineup?

The iPhone 17 event will likely debut three core models—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The standard iPhone 17 is expected to see substantial upgrades with a 6.3-inch 120Hz display, up from 60Hz, and a powerful 24-megapixel front camera, signaling Apple’s push into better content creation tools for everyday users.

Rumors suggest the iPhone 17 will launch in new color options, including purple and green, providing aesthetic variety. The Pro models are set to undergo the biggest transformation, particularly with the rear camera module—now expected to appear as a full-width rectangular camera bar, housing all camera and sensor elements.

Apple is reportedly shifting the Pro model’s frame from titanium to aluminum, aimed at reducing manufacturing costs and overall weight. The iPhone 17 Pro Max will also have a slightly thicker chassis, anticipated to support a larger battery, which could be a game-changer in battery longevity.

iPhone 17 series pricing (rumored):

• iPhone 17: $800

• iPhone 17 Pro: $1,050

• iPhone 17 Pro Max: $1,250

Storage options for the Pro series may also see changes. Leaked details suggest Apple could drop the 128GB base storage, leaving only 256GB, 512GB, and 1TB configurations—streamlining choices while boosting performance.

Is Apple launching the thinnest iPhone ever?

One of the most talked-about devices at the iPhone 17 event is the rumored iPhone Air, which might replace the iPhone Plus in Apple’s lineup. The iPhone Air is expected to feature an ultra-slim 5.5mm profile—making it the thinnest iPhone ever, and even thinner than Samsung’s Galaxy S25 Edge.

Its larger 6.6-inch display and minimalist design signal Apple’s response to market trends favoring thinner, more elegant smartphones. However, the slimness comes with compromises: a single rear camera, no bottom speaker, and limited audio output from just the front earpiece. Despite these trade-offs, the iPhone Air could set a new design standard and even lay the groundwork for Apple’s anticipated foldable phone launch in 2026.

The expected price of the iPhone Air is $950, with launch color options including black, silver, and light gold.

Apple Watch Series 11, Ultra 3, and SE 3: What to expect

Alongside the iPhones, Apple is slated to unveil its latest smartwatch lineup—Apple Watch Series 11, Ultra 3, and SE 3. The Ultra 3 is rumored to be packed with features such as 5G support, faster charging, satellite connectivity, and a larger display.

Health tracking will also reach new levels with potential additions like blood pressure monitoring and sleep apnea detection. While these features are still under testing, their arrival could revolutionize wearable health monitoring.

The Series 11 and Ultra 3 watches may benefit from a new blood oxygen tracking system, rolling out initially on select older models like Series 8 and Ultra, possibly powered by watchOS 26.

Expected pricing for Apple Watches:

• Apple Watch SE 3: $250

• Apple Watch Series 11: $400

• Apple Watch Ultra 3: $800

The SE 3 model may also introduce a plastic variant and larger screen, keeping it affordable while enhancing functionality.

AirPods Pro 3: New design and smarter sound

After nearly three years, Apple is expected to refresh its audio line with the AirPods Pro 3. Reports indicate these earbuds will have smaller stems, touch-sensitive controls, and a slimmer charging case.

The inclusion of a next-generation H3 chip could greatly improve adaptive audio, noise cancellation, and overall listening experience. The AirPods Pro 3 would continue Apple’s legacy of smart, high-quality audio accessories—likely appealing to both casual users and audiophiles.

The 2025 hardware event represents a pivotal moment for Apple, as it continues to push the envelope on hardware innovation, user-centric features, and ecosystem integration. The iPhone 17 series, with its design overhaul and camera upgrades, aligns Apple more closely with professional content creators. Meanwhile, the iPhone Air sets a bold new direction in smartphone design, hinting at foldable futures.

Whether you’re upgrading, collecting, or just curious, this year’s iPhone 17 event is shaping up to be one of Apple’s most consequential product launches yet.

For your information:

When is the iPhone 17 event scheduled?
Apple’s fall hardware event is expected to take place on September 9, 2025, at its Cupertino headquarters.

What is the thinnest iPhone ever made?
The rumored iPhone Air is expected to be 5.5mm thick, making it the slimmest iPhone ever, possibly replacing the iPhone Plus.

Will the iPhone 17 have a better camera?
Yes, the iPhone 17 is expected to include a 24MP front camera and major rear camera changes on Pro models, improving photo and video quality significantly.

How much will the iPhone 17 Pro Max cost?
According to leaks, the iPhone 17 Pro Max will be priced around $1,250, with upgraded storage and a larger battery.

Are there new colors for iPhones this year?
Yes, the new models may come in purple, green, dark blue, and copper, adding more style options for consumers.