iPhone 17 Price Revealed: Apple Keeps Costs in Check With Big Memory Upgrade

Apple has revealed the full iPhone 17 lineup at its September 9 event. The new models include the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. The company surprised many by keeping prices steady compared to last year.

The big launch comes ahead of the holiday shopping season. Apple wants to secure strong sales with early shipments. The “Awe Dropping” event was streamed worldwide and focused on design, power, and pricing.

iPhone 17 Price and Features Compared

The iPhone 17 starts at $799. It now includes 256 GB storage, up from 128 GB in the iPhone 16. This means users get double the memory for the same price.

The iPhone 17 Pro begins at $1,099. That is $100 higher than the iPhone 16 Pro. The Pro Max stays at $1,199. The new ultrathin iPhone Air starts at $999. At just 5.6 mm thick, it is Apple’s slimmest phone ever.

According to Reuters, Apple wanted to avoid sharp price hikes despite rising costs. The company faces over $1 billion in tariff expenses this quarter. Even so, it kept most prices at last year’s levels. Colors this year include black, lavender, mist blue, sage, and white for the main models. The Air comes in space black, cloud white, light gold, and sky blue.

Why Apple’s Price Strategy Matters

Apple’s choice to hold prices steady signals its focus on mass sales. Consumers expect stability in a tough global economy. Keeping the iPhone 17 price close to the iPhone 16 may help Apple defend its market share.

The company also added stronger materials and better chips. The Air offers a sleek design but sacrifices battery life and SIM card support. Instead, it relies only on eSIM. Apple CEO Tim Cook called it a “game-changer” during the launch video.

Preorders open September 12. Units arrive in stores on September 19. Along with phones, Apple also introduced AirPods Pro 3 and new Apple Watches.

The iPhone 17 price story shows Apple’s balance between innovation and cost. Buyers will see more value without paying much more.

FYI (keeping you in the loop)-

Q1: What is the iPhone 17 starting price?

The iPhone 17 starts at $799 with 256 GB storage. This matches the iPhone 16 price but offers more memory.

Q2: How much does the iPhone 17 Pro cost?

The iPhone 17 Pro starts at $1,099. That is $100 more than the iPhone 16 Pro from last year.

Q3: What is the price of the iPhone Air?

The iPhone Air is $999. It is the thinnest iPhone yet at 5.6 mm thick.

Q4: When can I preorder the iPhone 17?

Preorders open on September 12. The phone will be in stores starting September 19.

Q5: Which colors are available for iPhone 17?

The iPhone 17 comes in black, lavender, mist blue, sage, and white. The Air comes in four finishes including light gold and sky blue.