Apple Event to Unveil New iPhone and Apple Watch Models

Apple unveiled its latest flagship smartphones on Tuesday, September 9th. The event took place at Apple Park in Cupertino, California. The new iPhone 17 Pro and Pro Max lead the 2025 lineup.

These models introduce a significant redesign and powerful new features. They represent Apple’s most substantial iPhone update in several years.

Key Upgrades Define New iPhone 17 Pro Models

The iPhone 17 Pro series features a new aluminum unibody construction. This marks a departure from the stainless-steel frames used previously. The design includes a large camera plateau housing three 48-megapixel sensors.

Apple has introduced Ceramic Shield 2 on both the front and back. According to Reuters, this offers significantly improved durability. The front glass has three times better scratch resistance.

Performance gets a major boost from the new A19 Pro chip. A new vapor chamber cooling system manages heat more effectively. This allows for sustained performance during intensive tasks.

Broader iPhone 17 Lineup and Market Impact

Apple also launched a standard iPhone 17 and an ultra-thin iPhone Air. The entire lineup shifts to eSIM-only in several key markets, including Canada and Japan. This move continues Apple’s push towards digital SIM technology.

Battery life has seen improvements across all new models. Official EU energy labels confirm increased capacities. The Pro Max model boasts the largest battery ever in an iPhone.

The new devices start at $799 for the base iPhone 17. The Pro models begin at $1,099. Pre-orders began on Friday, September 12th.

The new iPhone 17 Pro sets a new benchmark for premium smartphones. Its combination of design, power, and camera innovation reinforces Apple’s market position. This launch is crucial for maintaining consumer interest in a competitive global market.

Info at your fingertips

When is the iPhone 17 Pro release date?

Pre-orders started on September 12. The official release date is set for one week later. Availability may vary by region and model.

What is the biggest new feature?

The new triple 48-megapixel camera system is a major upgrade. The new aluminum unibody design is also a significant change from previous models.

How much does the iPhone 17 Pro cost?

The iPhone 17 Pro starts at $1,099 in the United States. The larger iPhone 17 Pro Max starts at a higher price of $1,199 for the base storage model.

Do the new iPhones have a SIM card tray?

No. In several countries, the new models are eSIM-only. This includes the U.S., Canada, Japan, and Mexico.

Trusted Sources: Reuters