Apple will increase iPhone 17 Pro and Pro Max prices this September. The standard iPhone 17 will maintain its $799 starting price. Pro models will see significant price hikes but include more base storage. This shift follows Apple’s ongoing premium pricing strategy.

According to industry analyst TrendForce, the base iPhone 17 Pro will start at $1,199. That is $200 more than the current iPhone 16 Pro. Customers will receive 256GB of storage instead of 128GB for that price. Higher storage tiers will also see price increases of up to $100.

Detailed iPhone 17 Series Pricing Breakdown

TrendForce provided a full pricing forecast for the upcoming lineup. The regular iPhone 17 will start at $799 with 128GB storage. The new ultra-thin iPhone 17 Air will begin at $1,099 with 256GB.

The iPhone 17 Pro will start at $1,199 for 256GB. The Pro Max model will begin at $1,299 for the same storage. A maxed-out 1TB iPhone 17 Pro Max will cost $1,699. That is $100 more than the current top-tier model.

Apple’s Strategic Shift Toward Premium Pricing

This move continues Apple’s trend of pushing customers toward higher price points. The company eliminated the 128GB option for Pro Max models in 2023. Now it is doing the same for the smaller Pro model while raising prices.

The strategy effectively increases the entry cost for Apple’s premium devices. Customers get more storage but at a higher overall price. This approach helps Apple maintain its industry-leading profit margins.

The price increase comes alongside several Pro model enhancements. Reports indicate brighter displays and improved battery life. The design is also expected to receive significant changes.

Apple’s iPhone 17 Pro models represent a major price adjustment. The $200 increase comes with double the base storage. This change continues Apple’s focus on the premium smartphone market.

Info at your fingertips

How much will the iPhone 17 Pro cost?

The iPhone 17 Pro will start at $1,199. That is $200 more than the current model. It includes 256GB of base storage instead of 128GB.

What is the iPhone 17 Pro Max price?

The Pro Max will start at $1,299 for 256GB storage. The top 1TB model will cost $1,699. That is $100 more than the current equivalent model.

Will the regular iPhone 17 price increase?

No, the standard iPhone 17 will keep its $799 starting price. It will maintain 128GB as its base storage option. The price remains unchanged from the iPhone 16.

When will Apple announce iPhone 17 prices?

Apple’s announcement is expected on September 9. The company has scheduled a special event at its Cupertino campus. Pricing will be confirmed during the presentation.

Why is Apple raising iPhone Pro prices?

The price increase accompanies doubled base storage. Apple is positioning its Pro models as premium devices. The strategy maintains the company’s strong profit margins.

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