iPhone 17 Lineup Rumored to Get ProMotion Displays For Every Model

Apple is reportedly planning a major upgrade for its 2025 iPhone lineup, with sources revealing that the entire iPhone 17 series could feature ProMotion displays. This would mark the first time every model in a generation—standard, Plus, Pro, and the rumored Air—comes equipped with high refresh rate technology.

iPhone 17 ProMotion Display: A Game-Changer Across the Lineup

ProMotion, Apple’s branding for 120Hz adaptive refresh rate technology, has so far been limited to Pro models. But for the iPhone 17 series, industry insiders claim Apple is expanding this fluid display experience to all models. This move would significantly enhance scrolling, video playback, and gaming performance across the board.

The introduction of ProMotion on lower-tier models suggests Apple’s display technology is maturing and production costs are decreasing. It’s also a clear signal that smooth visual performance is becoming a standard expectation rather than a luxury feature.

Display Enhancements and Power Efficiency

Rumors indicate Apple is adopting a new generation of LTPO OLED panels that offer better energy efficiency. Combined with the adaptive refresh rate capabilities of ProMotion, users can expect improved battery life even as display performance improves. Dynamic refresh adjustments allow the screen to throttle down to 1Hz when idle, conserving power intelligently.

This change could particularly benefit users of the base iPhone 17 and iPhone 17 Plus, who have so far missed out on advanced display features. Bringing ProMotion to these models would boost Apple’s competitiveness against Android phones that already offer high refresh rates across all price tiers.

Here’s the detailed information about the upcoming iPhone 17 series, including the new ProMotion Display, expected features, pricing, and launch date, based on insights from MacRumors, Forbes, and Apple Insider:

iPhone 17 Series: Everything You Need to Know

Expected Launch Date

Apple traditionally unveils new iPhones in September every year. The iPhone 17 series is anticipated to be officially announced in early-to-mid September 2025, likely around the second week. Pre-orders will begin shortly after the announcement, with the devices hitting stores around late September.

Models and Display Details

Apple is expected to launch four variants in the iPhone 17 lineup:

1. iPhone 17

   • Display: 6.3-inch OLED Retina Display

   • Refresh Rate: Standard 60Hz display, no ProMotion

   • Features: Improved brightness, efficiency, Dynamic Island integration

2. iPhone 17 Air (New Ultra-slim Model)

   • Display: 6.6-inch OLED Retina Display

   • Thickness: Ultra-thin design (~6.25mm)

   • Refresh Rate: Standard 60Hz display, no ProMotion

   • Features: Lightweight build, enhanced battery life due to new energy-efficient chips

3. iPhone 17 Pro

   • Display: 6.3-inch Super Retina XDR Display with ProMotion

   • Refresh Rate: Adaptive 120Hz, adjusting automatically between 1Hz-120Hz

   • Features: Always-On Display, significantly smoother animations, optimized battery life, brighter HDR

4. iPhone 17 Pro Max

   • Display: 6.9-inch Super Retina XDR Display with ProMotion

   • Refresh Rate: Adaptive 120Hz (1Hz-120Hz)

   • Features: Largest display, best-in-class brightness, optimized for immersive multimedia experiences, superior gaming visuals

ProMotion Display Enhancements

The ProMotion Display on the iPhone 17 Pro and Pro Max models will feature substantial enhancements:

• Adaptive Refresh Rate (1Hz-120Hz):

  • Optimized for battery efficiency, adapting based on content.

  • Smooth scrolling, fluid animations, and gaming responsiveness.

• Improved Always-On Display:

  • More intuitive and customizable lock screen widgets.

  • Enhanced power efficiency, thanks to new LTPO OLED panels.

• Higher Peak Brightness:

  • Up to 2,500 nits outdoor brightness for better visibility in direct sunlight.

Performance and Features Across All Models

All iPhone 17 models will feature the next-gen A19 Bionic chipset, offering:

• Significant improvements in CPU and GPU performance.

• Advanced AI and Machine Learning capabilities.

• Enhanced battery efficiency due to 3nm chip architecture.

Camera Improvements:

• New sensor technology with advanced computational photography.

• Periscope lens exclusive to Pro Max for enhanced optical zoom (up to 10x).

• Improved night photography and enhanced video stabilization across all models.

Design Updates:

• Durable titanium frames for Pro models.

• USB-C ports across the entire lineup, complying with global regulatory requirements.

Expected Pricing (USA)

The expected pricing structure for the iPhone 17 lineup is as follows:

Model	Starting Price (USD)
iPhone 17	$799
iPhone 17 Air	$899
iPhone 17 Pro	$1,099
iPhone 17 Pro Max	$1,199

Pricing variations will occur based on storage options, with likely capacities of 128GB, 256GB, 512GB, 1TB, and possibly a new 2TB option for the Pro variants.Summary of Key Features

• ProMotion 120Hz Adaptive Display (Pro Models)

• A19 Bionic Chipset

• Advanced Periscope Zoom Lens (Pro Max Exclusive)

• Titanium Frame (Pro Models)

• Ultra-thin Design (iPhone 17 Air)

• USB-C Connectivity (All Models)

• Enhanced Battery Life and Fast Charging

Information sourced from reliable tech media including MacRumors, Forbes, and Apple Insider.