iPhone 17 Sales Outperform iPhone 16 in Early Launch Period

The iPhone 17 lineup is selling significantly faster than its predecessor. New data reveals a 14% sales increase over the iPhone 16 in the first ten days. This surge was recorded in both the United States and China. These markets are critically important for Apple’s global performance.

According to Counterpoint Research, the early sell-through figures provide the first clear signal of consumer demand. The overall uplift is driven by two key factors. Stronger upgrades to the standard model in China and higher U.S. demand for the Pro Max are fueling the growth.

Standard iPhone 17 Drives Major Gains in China

In China, sales of the base iPhone 17 nearly doubled compared to the iPhone 16. Counterpoint attributes this success to a compelling value proposition. The phone offers a new chip, better display, and more base storage for the same $799 price.

Senior Analyst Mengmeng Zhang called the standard model “very compelling to consumers.” He noted it offers great value for money. Local discounts and carrier coupons have further amplified sales conversions in retail channels.

Pro Max Model Captures US Market with Enhanced Subsidies

The United States market tells a different story. Here, the iPhone 17 Pro Max is the standout performer. Its sales are ramping up faster than the previous Pro Max model.

Major carriers have increased their maximum subsidies by roughly $100. According to Counterpoint’s Maurice Klaehne, this strategy helps lock customers into longer financing plans. This shift is pushing the sales mix toward the more profitable premium tier.

Meanwhile, the new iPhone Air is performing only slightly ahead of last year’s Plus model. Its launch in China was delayed, limiting its early impact. Analyst Ivan Lam characterized early demand for the Air as “niche” in that region.

The strong initial momentum for the iPhone 17 series indicates a positive start to this product cycle. Early iPhone 17 sales data suggests Apple’s latest generation is resonating well with consumers in its core markets.

Thought you’d like to know

How much did iPhone 17 sales increase?

iPhone 17 sales were 14% higher than the iPhone 16 in the first ten days. This data comes from Counterpoint Research. The increase was observed in both the US and Chinese markets.

Which iPhone 17 model is selling the best?

The standard iPhone 17 is a major success in China. In the US, the iPhone 17 Pro Max is seeing the strongest growth. Carrier subsidies are boosting Pro Max adoption.

Why is the iPhone 17 selling well in China?

Analysts credit its great value for money. It offers a new chip and improved features at the same price as the previous model. Local discounts have further helped sales.

How is the iPhone Air performing?

Early demand for the iPhone Air appears niche. It is slightly outperforming last year’s Plus model. A delayed China launch has limited its initial sales volume.

What does this mean for Apple?

The strong start suggests a healthy product cycle. Momentum continued beyond the initial measurement window. This is a positive sign for Apple’s key smartphone business.