iPhone Air Sells Out in China Following Landmark eSIM Approval

Apple’s new iPhone Air sold out across China within hours. Pre-orders opened on Friday and quickly exhausted supply. The rapid sell-out was reported by the South China Morning Post. It highlights surging consumer demand for the device.

This launch was delayed in mainland China. The holdup was due to pending government approval for eSIM technology. The recent regulatory green light made this week’s release possible.

eSIM Technology Unlocks New Market for Apple

The key to the launch was a major policy shift. China’s Ministry of Industry and Information Technology authorized eSIM trials for smartphones. This marks the first time Chinese consumers can activate a mobile number without a physical SIM card.

Major carriers confirmed they are ready. China Mobile, China Unicom, and China Telecom received approval for commercial eSIM operations. This regulatory change directly paved the way for the iPhone Air’s entry into the market. The device’s slim design relies on the embedded SIM technology.

Strong Demand Signals Positive Reception

The immediate sell-out suggests a very strong consumer response. Multiple color and storage options became unavailable on Apple’s online store and its Tmall flagship within two hours. This demand appears to outpace the initial reception in Western markets last month.

The starting price in China is set at 7,999 yuan. This is approximately $1,122 US dollars. The successful launch is a significant win for Apple in a highly competitive market. According to Reuters, this move strengthens Apple’s position against domestic rivals.

The iPhone Air’s successful debut in China demonstrates the market’s appetite for cutting-edge technology. The sell-out underscores a major milestone for Apple in the region. This launch could reshape smartphone competition in the country.

Info at your fingertips

What is eSIM technology?

An eSIM is a digital, embedded SIM card. It replaces the physical plastic SIM you insert into a phone. This allows for slimmer device designs and easier carrier switching.

Why was the iPhone Air delayed in China?

The launch was delayed pending government approval for eSIM use. Chinese regulators had not previously authorized the technology for smartphones. The recent approval for trials allowed the sale to proceed.

Which carriers support the iPhone Air in China?

The three major state-owned carriers now support it. These are China Mobile, China Unicom, and China Telecom. All three received approval to begin commercial eSIM operations.

How does the Chinese price compare to other regions?

The starting price is 7,999 yuan, or about $1,122. This is a standard pricing strategy for Apple in the Chinese market. It often includes applicable taxes and import fees.

Will more phones with eSIMs launch in China now?

The regulatory approval for trials suggests more devices may follow. Other smartphone makers are likely to introduce eSIM models. The market is now open to this technology.