Apple Execs Defend iPhone Air Durability in Bending Test

Apple executives recently demonstrated the new iPhone Air’s strength. They challenged a journalist to try and bend the device. This unusual test occurred during an interview.

The event was captured on video by Tom’s Guide. It highlights Apple’s confidence in the new smartphone’s build quality. The company has focused heavily on durability for this model.

Ceramic Shield and Reinforced Design Prevent Flex

Greg Joswiak and John Ternus led the demonstration. Joswiak first threw the iPhone Air to the journalist. The phone survived the minor impact without any damage.

The journalist then attempted to bend the device. He applied pressure from both ends. The iPhone Air showed minimal flex and returned to its original shape.

John Ternus explained the engineering behind this resilience. He cited a new internal structure with a reinforced metal battery can. This design turns the battery itself into a structural component.

Addressing a Past Controversy with Modern Tech

This public test is significant for Apple. It directly addresses the “Bendgate” issue from the 2014 iPhone 6. That model was famously prone to bending under pressure.

The new Ceramic Shield glass technology is a key factor. It offers significantly improved drop and scratch resistance. This technology was prominently featured in the throwing portion of the test.

According to Reuters, this focus on durability is a major selling point. It targets consumers frustrated with fragile smartphone designs. The demonstration serves as a powerful marketing tool.

Industry analysts see this as a confident move. It shifts the conversation from mere specs to tangible build quality. This approach could appeal to a broader, practicality-focused audience.

The bold display of the iPhone Air’s structural integrity marks a new chapter for Apple. It directly confronts past design criticisms with a visibly stronger product. This durability test could become a key factor for consumers considering the new device.

Info at your fingertips

What is the iPhone Air made of?

The iPhone Air features an aerospace-grade aluminum frame. It is paired with a new Ceramic Shield glass front and back for enhanced durability.

When will the iPhone Air be available?

Pre-orders for the iPhone Air begin this Friday. The device is scheduled for general release on September 19th.

How much does the new iPhone Air cost?

Pricing for the base model of the iPhone Air starts at $799. This positions it as a premium mid-tier option in Apple’s lineup.

Is the iPhone Air waterproof?

Yes, the iPhone Air has an IP68 rating. This means it is water resistant and can withstand submersion.

Does this mean a foldable iPhone is coming?

Apple executives declined to comment on future products. The reinforced design is focused on rigidity, not flexibility.