iPhone Air Sales Stumble as Ultra-Thin Phone Trend Fizzles

Samsung and Apple bet big on a new era of ultra-slim smartphones. Both tech giants launched radically thinner models in 2025. Samsung’s Galaxy S25 Edge arrived first, followed months later by Apple’s iPhone Air.

Now, that gamble appears to have backfired. According to Reuters, demand for these slender devices is significantly weaker than expected. This has forced both companies to reconsider their product strategies for the coming year.

Samsung Reportedly Abandons Slim Phone Line

The Galaxy S25 Edge was meant to replace the “Plus” model in Samsung’s flagship lineup. Initial sales figures, however, did not meet internal targets. The device simply failed to resonate with a broad consumer base.

This poor performance has led to a major strategic shift. Recent reports confirm Samsung has cancelled the planned Galaxy S26 Edge. The company will not continue this specific product line into next year.

Apple Follows Suit with Production Cuts

Apple is now facing a similar reality with its iPhone Air. The device launched with significant hype but is struggling in the market. Analysis from Mizuho Securities provided crucial insight into the situation.

The investment firm noted that Apple is planning substantial production cuts. They specifically mentioned a reduction of one million iPhone Air units for this year. This decision reflects the clear gap between expected and actual sales performance.

Interestingly, the news is not all bad for Apple. Mizuho’s report indicates that sales of the iPhone 17 Pro and Pro Max are strong. These more feature-rich models are outperforming their predecessors, suggesting customers prefer capability over minimal thickness.

The market has delivered a clear verdict. While technically impressive, the trade-offs for ultra-thin designs are too significant for most buyers. The future of the iPhone Air sales strategy now hangs in the balance, mirroring the path already taken by its rival.

Dropping this nugget your way

What is the iPhone Air?

The iPhone Air is Apple’s 2025 smartphone model focused on an ultra-thin design. It was positioned as a premium, sleek alternative to the standard Pro models. Its primary selling point was its remarkably slim profile.

Why are iPhone Air sales weak?

Analysts suggest consumers are prioritizing features and battery life over extreme thinness. A slimmer design often means compromises on battery capacity and potentially less robust cooling systems. The higher price for a niche benefit may also be a factor.

Has Samsung had the same problem?

Yes. Samsung’s similar Galaxy S25 Edge also reportedly suffered from disappointing sales. The company’s response was decisive, with multiple reports confirming the cancellation of the next model in the line, the S26 Edge.

What will Apple do next with the iPhone Air?

Apple has not officially commented on the device’s long-term future. The immediate action is a major production cut. The company may discontinue the line next year, similar to Samsung, or rework the design to address customer concerns.

Are other iPhone models selling well?

According to Mizuho Securities, the iPhone 17 Pro and Pro Max are seeing stronger sales than last year’s models. This indicates that the weakness is specific to the Air’s design concept, not the iPhone brand as a whole.