ITV Slashes Daytime Schedule: Lorraine Kelly’s Show Faces Major Cutbacks

ITV has made deep cuts to its popular daytime television lineup. The broadcaster confirmed sweeping schedule changes this week. Beloved presenter Lorraine Kelly is directly impacted by the overhaul.

The move is part of a major cost-cutting initiative. It results in significant reductions for several flagship shows. According to reports, over 200 jobs are at risk across the division.

Lorraine’s Show Loses Weekly Slot to Good Morning Britain

Under the new plan, “Lorraine” will lose its 9 am slot for nearly half the year. “Good Morning Britain” will extend to cover that hour for 22 weeks. This represents a substantial reduction in the show’s airtime.

Lorraine Kelly will now present the show five days a week herself. This eliminates the need for Friday stand-ins Ranvir Singh and Christine Lampard. The presenter called the decision heartbreaking but has chosen to stay with the program.

She addressed the changes directly with her audience. Kelly stated she never takes her viewers for granted. She hopes loyal fans will continue to support the show through this transition.

Broader Impact on ITV Daytime and Its Future

The schedule reshuffle affects more than just one program. The popular panel show “Loose Women” will also be axed for half the year. This signals a strategic shift for ITV’s daytime programming model.

The cuts aim to streamline operations amid financial pressures. The broadcaster faces rising costs and evolving viewer habits. Industry analysts note this reflects a wider trend in traditional television.

The changes will reshape the morning routine for millions of UK viewers. Familiar faces and formats will appear less frequently. The long-term audience reaction to this consolidation remains uncertain.

The ITV daytime cuts mark a pivotal moment for British breakfast television. The full impact on ratings and viewer loyalty will unfold in the coming months.

Thought you’d like to know

Q1: What exactly is changing for the Lorraine show?

“Good Morning Britain” will extend into its 9 am time slot for 22 weeks of the year. Lorraine Kelly will present all five weekly episodes herself, removing the usual Friday stand-in presenters.

Q2: Are any other ITV shows affected by these cuts?

Yes. The popular midday show “Loose Women” will also be taken off air for roughly half the year. The changes are part of a broader cost-saving strategy affecting the entire daytime lineup.

Q3: How has Lorraine Kelly responded to the news?

She has described the decision as heartbreaking. However, she has confirmed she will not be leaving the show and has asked her loyal viewers to stay with the program during the changes.

Q4: Why is ITV making these schedule changes?

The broadcaster is implementing major cost-cutting measures. Reports indicate the goal is to save money across its operations, with over 200 positions potentially affected in the daytime division alone.

Q5: When do these new schedules take effect?

An official start date for the new lineup has not been publicly specified. The changes were announced as part of ITV’s planned restructuring for the upcoming year.