Jean Prewitt Steps Down as IFTA CEO After 25 Years

Jean Prewitt is stepping down as President and CEO of the Independent Film & Television Alliance. Her departure marks the end of a 25-year tenure leading the organization. She will leave after this year’s American Film Market.The AFM is returning to Los Angeles for its 2025 edition. It will be held at the Fairmont Century Plaza in Century City. This follows a period of significant upheaval for the independent film sector.

Navigating a Shifting Industry Landscape

Prewitt’s leadership spanned a quarter-century of massive change. She guided the industry through the rise of streaming services. She also oversaw the market’s response to the pandemic and the recent dual Hollywood strikes.According to The Hollywood Reporter, Prewitt never intended to stay for 25 years. She felt now was the time to move on to other goals. She wants to focus on broader public policy and social justice work.The independent film business faces ongoing challenges. Theatrical markets have not fully recovered from the pandemic. Streamers have also tightened their acquisition budgets significantly.

AFM’s Future and Lasting Legacy

Despite industry headwinds, the 2025 AFM is reportedly sold out. Prewitt aims to hand over a healthy and robust event to her successor. The market’s core purpose as a dealmaking hub remains vital.Prewitt cited the enthusiasm of IFTA members as a key motivator. She said watching them sell their creative visions was the best part of the job. The sense of community at the market is something she will deeply miss.

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Jean Prewitt’s departure signals a major transition for the independent film world. Her successor will inherit an industry at a crossroads. The legacy of her 25-year leadership will undoubtedly shape the AFM’s path forward.

Thought you’d like to know

Who is replacing Jean Prewitt as IFTA CEO?

A successor has not yet been named. The search for a new President and CEO is currently underway. The transition will occur after the 2025 American Film Market.

Where is the 2025 American Film Market being held?

The 2025 AFM is returning to Los Angeles. It will have a new home at the Fairmont Century Plaza in Century City. This follows the market’s temporary relocation to Las Vegas.

What are the biggest challenges facing independent film?

The industry faces a slow theatrical recovery and tighter streaming acquisition budgets. Rising production costs and the impact of AI are also significant concerns. These factors create a complex environment for sellers and producers.

How long did Jean Prewitt lead IFTA?

Jean Prewitt served as President and CEO for 25 years. Her tenure included navigating the rise of digital streaming and the global pandemic. She is stepping down after the 2025 market.

Why is Jean Prewitt leaving her position now?

She stated she never planned for this to be her last job. After 25 years, she felt it was time to pursue other interests. These include advocacy and social justice work outside the film industry.