Jennifer Aniston just gave fans a charming new glimpse into her relationship. The actress featured her boyfriend, Jim Curtis, in a promotional video for her haircare brand, Lolavie. The clip was shared on her official Instagram this week.

It marks a rare and public appearance for the couple. Aniston used the moment to showcase her brand’s sculpting paste and hair oil. She demonstrated the products on Curtis’s own hair with clear delight.
From Private Romance to Public Partnership
In the video, Aniston is seen running the products through Curtis’s thick, salt-and-pepper hair. She exclaimed “Cute!” as he smiled and blushed beside her. The lighthearted caption read, “A little bit a this… A little bit a that…. A little bit a cuuuute.”
This is the second time Curtis has appeared on Aniston’s social media. According to People, the couple made their relationship Instagram-official earlier this month. Aniston shared a black-and-white photo of them for his birthday with a sweet message.
A Deeper Connection and Shared Public Life
Aniston has spoken openly about her feelings for Curtis in recent interviews. She described him to Elle magazine as “quite extraordinary” and highlighted his work helping people heal. She noted his dedication to helping others through trauma is “a beautiful thing.”
The couple was first linked in July after being spotted together in Mallorca, Spain. Their transition from private sightings to shared public posts shows a growing comfort. They now appear fully at ease sharing parts of their life together with fans.
The public appearance of Jennifer Aniston’s boyfriend in her brand content signals a new chapter of shared life. It blends her personal happiness with her professional ventures seamlessly. This move endears the couple further to a global audience.
Thought you’d like to know
How long have Jennifer Aniston and Jim Curtis been dating?
Reports first linked the couple in July. They were seen together on a vacation in Mallorca, Spain. They confirmed their relationship publicly in recent weeks.
What does Jim Curtis do for a living?
Jim Curtis is known for his work in wellness and healing. Jennifer Aniston has described his profession as helping people move through trauma. She has publicly praised his dedication to this work.
Is this Jim Curtis’s first time on Aniston’s Instagram?
No, this is his second appearance. His first was in a birthday tribute post she shared earlier this month. That post officially confirmed their relationship to her followers.
What brand was Aniston promoting in the video?
She was showcasing products from her own haircare line, Lolavie. The specific products featured were a sculpting paste and a hair oil. She used them on her boyfriend’s hair in the clip.
Why is this public appearance significant?
It shows Aniston is comfortable integrating her personal life with her brand. This move indicates a serious and stable relationship. It also provides a relatable and charming moment for her audience.
Trusted Sources: People, Elle
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