Jessica Alba Champions Diverse Storytelling as a New Power Player Producer

Jessica Alba detailed her mission to reshape Hollywood from the inside out. She spoke at the Red Sea International Film Festival in Saudi Arabia on Friday. The actor-turned-entrepreneur is now a prolific producer focused on authentic stories.She launched her production company, Lady Metalmark Entertainment, two years ago. Alba stated she returned to her passion for storytelling after stepping back from The Honest Company. Her goal is to champion underrepresented voices both in front of and behind the camera.

Creating “White Space Opportunity” for Women and Latinos

Alba was direct about the industry’s lack of diversity. She noted that leadership has long been dominated by a homogenous group. This naturally leads to stories being told primarily through a single lens.She sees this as a major opportunity for change. Women control most household spending but remain underrepresented on screen in powerful roles. Alba’s company actively hires women for key creative positions on its projects.For the Netflix film Trigger Warning, most department heads were women. This included the director, cinematographer, and heads of casting and design. This approach creates a more inclusive production environment and influences the final story.

Upcoming Projects and Reflecting on a Landmark Career

Alba revealed exciting new developments. She is reuniting with director Robert Rodriguez for a new action film. The project is described as a family dramedy inside a heist movie with an all-Latino cast.She is also developing a project with acclaimed Saudi director Haifaa al-Mansour. It is a tender story about a daughter and an aging parent. These projects reflect her commitment to broadening narrative perspectives.Reflecting on her past, Alba shared a difficult experience filming the first Fantastic Four. She found a specific nude scene “humiliating” and dreaded filming it. This memory contrasts with her current position of creative control.She has not yet seen Marvel’s new Fantastic Four film but plans to. Alba watches most superhero movies with her children, who often dictate the family viewing schedule. Her journey from actor to business leader to producer marks a significant career evolution.

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Jessica Alba’s push for Hollywood diversity is now a central part of her professional identity. Through Lady Metalmark Entertainment, she is funding and creating the inclusive stories she once longed to see. This shift represents a powerful new chapter for the seasoned star.

Info at your fingertips

Q1: Why did Jessica Alba start a production company?

She wanted to return to storytelling after years building The Honest Company. Alba saw a lack of diverse perspectives in Hollywood and created Lady Metalmark to champion them. She aims to tell stories by and for underrepresented groups.

Q2: What is Alba’s upcoming project with Robert Rodriguez?

It is an action movie described as a family dramedy inside a heist story. The film will feature an all-Latino cast. Alba co-pitched the idea with actor Michael Peña and they are now pitching it to studios.

Q3: How did Alba promote diversity on her film *Trigger Warning*?

She ensured women held most key creative leadership roles on the production. This included the director, cinematographer, and heads of design departments. This practice creates more authentic and inclusive storytelling from the ground up.

Q4: What was Alba’s view on her *Fantastic Four* experience?

She enjoyed playing Sue Storm overall but cited one scene as particularly difficult. Alba found a nude scene “awful” and “humiliating” to film due to her personal modesty. This experience highlights the challenges actors can face.

Q5: Who is Jessica Alba collaborating with from Saudi Arabia?

She is working with renowned filmmaker Haifaa al-Mansour on a new project. They are developing a tender story about an aging parent and a daughter. This partnership reflects Alba’s global approach to inclusive production.