Jessica Alba Launches Spy Thriller ‘The Mark’ to Champion Female Voices

Jessica Alba is now shooting a new spy thriller in Australia. The film is titled The Mark. It represents a major project for her production company, Lady Metalmark Entertainment. The company is a partnership with producer Tracey Nyberg.

The pair aim to change Hollywood‘s representation. Their focus is on strong female characters and diverse stories. This project is a key part of their growing business strategy.

Lady Metalmark’s Commercial Strategy with a Purpose

The Mark stars Alba as an elite spy named Eden. She pulls an unwitting single father, played by Tom Hopper, into her dangerous world. Director Justin Chadwick is filming on location in Australia’s Gold Coast.

The film blends high-stakes action with character-driven humor. According to Alba, the story focuses on a dynamic, human relationship. It avoids the typical tropes of female characters in action roles.

Alba and Nyberg see commercial projects as a vehicle for change. They want to prove female-led stories can be box office successes. Their company slate is designed to be both profitable and purposeful.

Building a Slate for Underrepresented Voices

Lady Metalmark’s projects target two key gaps in Hollywood. First is the lack of complex leading roles for women. Second is moving Latino characters beyond stereotypical portrayals.

The company has a packed development slate. This includes an R-rated ensemble comedy sold to Netflix. They are also producing a Latino heist film with Michael Peña and Robert Rodriguez.

“Women are just as capable as anyone,” Alba stated. She emphasized their goal to support more women behind the camera. Their mission is to create opportunities that challenge the industry’s status quo.

Jessica Alba’s push for authentic representation is gaining serious momentum. The Mark is a flagship project for this mission. Lady Metalmark is building a new blueprint for inclusive Hollywood storytelling.

Info at your fingertips

Who is starring in ‘The Mark’ with Jessica Alba?

Jessica Alba stars as the spy Eden. She is joined by Tom Hopper, best known for *The Umbrella Academy*. He plays a single father caught in her dangerous mission.

What is the main goal of Lady Metalmark Entertainment?

The company aims to champion strong female characters and diverse stories. Founders Alba and Nyberg want to improve representation both on-screen and behind the camera in Hollywood.

Where is ‘The Mark’ currently filming?

The movie is shooting on location on Australia’s Gold Coast. Director Justin Chadwick is intentionally using the city’s unique aesthetic as a key backdrop for the film’s style.

What other projects does Lady Metalmark have?

Their slate includes an R-rated comedy at Netflix and a Fox thriller about a real-life psychic. They are also developing a Latino ensemble heist movie with Michael Peña.

Why did Jessica Alba want to become a producer?

Alba stated she wanted a seat at the table to help shape projects. She felt being just an actress sometimes left her without creative input or authority during production.