The internet exploded when two cultural icons – previously linked only through pixels and soundwaves – finally shared physical space. Jess Glynne, the Grammy-winning singer, and Zoe Lister, the voice artist behind that line, met for the first time on Capital Breakfast radio, creating a full-circle moment for the viral “Nothing beats a Jet2 holiday” meme that dominated 2024. Hosts Jordan North, Chris Stark, and Siân Welby dissolved into joyous screams as the pair embraced, cementing an unforgettable pop culture milestone. This face-to-face meeting between the songstress and the voiceover artist capped over a year of online frenzy surrounding the Jet2 holiday meme, proving some internet phenomena only grow more legendary with time.
Nothing Beats a Jet2 Holiday: The Viral Meme Meeting Explained
The atmosphere was electric on Capital Breakfast’s July 21, 2025 broadcast. After teasing the encounter, hosts North, Stark, and Welby welcomed both Glynne and Lister, unable to contain their excitement. “It’s happening! It’s happening!” North shouted, while Stark set the stage: “We’ve got to chat about it. Of course, talking about ‘Hold My Hand.’ It’s in the advert. And then, for reasons no one really understands, this summer, it just exploded on TikTok.” The radio segment quickly trended globally as listeners shared clips of the emotional meeting.
Glynne acknowledged the meme’s unexpected impact on her career: “It’s been wild seeing how this took off. That song found a whole new life.” The pair then recreated the iconic moment, synchronizing perfectly: “Nothing beats a Jet2 holiday!” Lister’s crisp delivery alongside Glynne’s laughter showcased their chemistry. Jet2’s official TikTok account captured the moment perfectly, commenting on Capital’s viral post: “Name a more iconic duo… we’ll wait.” The video amassed 6.5 million views within 24 hours, demonstrating the meme’s enduring appeal according to TikTok’s trending data reports.
Key elements fueling the meme’s longevity:
- Unexpected juxtaposition: The upbeat ad audio paired with chaotic user-generated content
- Cultural saturation: Used in >208,000 TikTok videos under #jet2holidays
- Artist engagement: Glynne’s playful acknowledgments at concerts
- Brand synergy: Jet2’s savvy social media reactions amplifying organic buzz
From Obscure Ad to Global Phenomenon: The Jet2 Meme Evolution
Few could’ve predicted that Jet2’s cheerful January 2024 commercial would become a digital cornerstone. Featuring Lister’s buoyant voiceover declaring “Nothing beats a Jet2 holiday!” over Glynne’s “Hold My Hand,” the ad initially gained moderate traction. The inflection point came on August 1, 2024, when TikTok user @aviation_on_tiktok2 reposted it. Almost overnight, creators began syncing the audio to videos of disastrous vacations, absurd mishaps, and ironic commentary. The meme’s genius lay in its versatility – it equally suited footage of airport chaos or someone dramatically eating cereal.
Glynne’s relationship with the meme evolved fascinatingly. Initially amused, she began referencing it during live performances, though not always successfully. A July 12, 2025 concert clip showed her mock-threatening fans: “If I see anyone doing that video…” – promptly drowned out by crowds roaring the meme line. By June 2025, she humorously referenced needing to “push Jet2 to the side” when announcing new music. This artist-audience interplay became integral to the meme’s lifecycle, showcasing how virality evolves through participatory culture as noted in the Oxford Internet Institute’s Meme Studies.
Must Know
What’s the origin of the Jet2 holiday meme?
The meme originated from a Jet2 promotional advert released in January 2024 featuring Zoe Lister’s voiceover and Jess Glynne’s song “Hold My Hand.” It gained viral traction in August 2024 after being reposted on TikTok, where users began pairing the upbeat audio with chaotic or ironic vacation footage. The contrast between the ad’s cheerful tone and users’ disastrous holiday clips fueled its popularity.
Why did Jess Glynne and Zoe Lister meet now?
The meeting was orchestrated by Capital Breakfast radio on July 21, 2025 to capitalize on the meme’s ongoing cultural relevance. Despite both acknowledging the phenomenon separately online and at events, their schedules never aligned for an in-person encounter until the radio show facilitated it, creating a watershed moment for fans.
How did Jet2 benefit from the viral meme?
Jet2 leveraged the organic attention brilliantly. Their social team engaged with meme creators, used the hashtag #jet2holidays strategically, and capitalized on the radio reunion by commenting on viral posts. Industry analysts at Marketing Week noted the campaign boosted brand recognition among Gen Z by 37% without significant ad spend.
Has the meme affected Jess Glynne’s music career?
While Glynne initially expressed mixed feelings, she acknowledged the meme revitalized interest in “Hold My Hand,” driving a 152% streaming surge according to Spotify data. However, by mid-2025, she began playfully distancing herself during concerts to refocus attention on new music, demonstrating how viral fame can be both beneficial and overwhelming for artists.
This surreal collision of marketing and meme culture proves some moments transcend the digital noise. When Jess Glynne and Zoe Lister finally shared that hug, they didn’t just reunite two halves of a viral phenomenon – they showcased how internet magic happens when brands, artists, and audiences collide authentically. The Jet2 holiday meme** lives on because it’s more than a snippet; it’s a shared cultural language. Next time you hear “Nothing beats a Jet2 holiday,” remember: you’re witnessing history. Share your favorite meme iteration using #Jet2MemeReunion.
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