Viral “Nothing Beats a Jet2 Holiday” Meme Floods Social Media: Origins and Impact Explained

The cheerful declaration “Nothing beats a Jet2 holiday!” has become the internet’s unlikely soundtrack to chaos. Across TikTok, X (formerly Twitter), and Instagram, this snippet from a British travel ad now scores videos of panicked sprints, clumsy fails, and absurd mishaps—racking up millions of views and leaving users in stitches.

What Is the “Nothing Beats a Jet2 Holiday” Meme?

The audio originates from a Jet2holidays TV commercial first aired in December 2022. Set to a reworked version of Jess Glynne’s “Hold My Hand,” the ad promotes package deals with lyrics like: “Nothing beats a Jet2 holiday! And right now you can save £50 per person! We’ve got millions of free child places available!” By 2024, social media users detached the audio, pairing its upbeat tone with wildly unrelated visuals. The trend exploded in late 2024 when a TikTok video showed camels chasing a terrified man in the desert as the jingle played. The stark contrast between the ad’s positivity and chaotic imagery ignited the meme’s virality. Jet2 itself joined the trend in April 2025, posting a meme version that garnered 12M+ views.

How the Meme Conquered Social Platforms

Initially dominant on TikTok—where the sound now features in 1.3M+ videos—the meme has recently surged on X and Instagram. Users sync the audio to clips of pets causing havoc, gaming fails, or clumsy accidents. One X post depicting a cartoon character fleeing disaster (July 2025) gained 3.7M views. Google Trends data from July 2025 confirms skyrocketing searches for “Jet2 holiday meme” as curiosity about the trend intensifies. Travel analysts note its appeal lies in absurdist contrast: the ad’s polished escapism versus real-life unpredictability. As tourism expert Dr. Lena Sharma (cited in Travel Weekly, June 2025) observes: “The meme hijacks Jet2’s ‘perfect holiday’ messaging to highlight travel’s unscripted moments—resonating deeply with Gen Z.”

The Voice Behind the Viral Craze

British voice actress Zoë Lister delivers the iconic line. While Jet2 hasn’t publicly named her, industry sources (Campaign UK, January 2023) confirmed her involvement. Lister’s bright, energetic tone—recorded for the brand’s 2022-2023 campaign—became unexpectedly iconic. In response to the meme’s resurgence, Jet2’s social team has embraced it, sharing fan creations and even meme-inspired travel offers.

The “Nothing Beats a Jet2 Holiday” phenomenon underscores how brands can unintentionally fuel internet culture—turning a jingle into a global punchline. Its journey from ad to meme highlights social media’s power to repurpose content in unpredictable, viral ways. For travelers and meme lovers alike, this trend proves that sometimes, the best holidays are the ones you didn’t plan. [Explore the hashtag #Jet2HolidayMeme to join the fun.]

Must Know

Q: What’s the origin of the Jet2 holiday meme audio?
A: It comes from a Jet2holidays TV ad launched in December 2022. The commercial featured a rewritten version of Jess Glynne’s “Hold My Hand,” promoting package deals with phrases like “Nothing beats a Jet2 holiday!”

Q: Why did the Jet2 meme go viral in 2025?
A: Its resurgence began when users paired the cheerful audio with chaotic videos (e.g., camels chasing someone). The contrast between the ad’s optimism and absurd visuals fueled shares on TikTok, X, and Instagram.

Q: Who is the woman’s voice in the meme?
A: British voice actress Zoë Lister, though Jet2 has not publicly named her. Industry reports (Campaign UK) confirmed her role in the original ad campaign.

Q: How has Jet2 responded to the meme trend?
A: The brand’s TikTok account shared its own meme video in April 2025, gaining 12M+ views. They’ve since engaged with fan content, leveraging the trend for marketing.

Q: What does the meme’s popularity reveal about travel culture?
A: Experts say it satirizes the “perfect holiday” ideal, celebrating travel’s unpredictable moments—a sentiment especially popular with younger travelers (Skift Research, May 2025).