Jennifer Lopez’s beauty brand just released its first under-eye treatment. The new That First Take Define & Depuff Eye Mask is available now. You can get it for free with a special skincare kit purchase.This launch expands the brand’s popular product lineup. J.Lo herself confirmed she rigorously tested the formula. The eye masks aim to deliver her signature radiant look.
What The New JLO Beauty Eye Masks Deliver
The hydrogel patches use advanced tetrapeptides to reduce puffiness. A hyaluronic acid complex provides intense hydration. This combination plumps and smooths the under-eye area.Additional ingredients include caffeine and niacinamide. These components work to brighten dark circles. Soothing chamomile calms the delicate skin.J.Lo stated these masks are her secret for looking well-rested. She uses them before glam sessions and after long flights. Results appear in just 10 to 15 minutes.

Broader Impact and Consumer Access
The eye masks are currently an exclusive gift with purchase. They come with the JLO Beauty Fresh & Flawless Skincare Kit. This set includes six full-sized products for under $100.The kit features bestsellers like That Hit Single cleanser and That JLO Glow serum. It offers a complete routine for radiant skin. A 25% off sitewide sale makes it even more accessible.This strategy introduces fans to the entire brand ecosystem. It provides exceptional value during the promotional period. New customers can experience multiple products at once.
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The new JLO Beauty eye mask launch makes professional-grade skincare more accessible. This strategic release capitalizes on the brand’s growing popularity. Fans can now achieve that iconic J.Lo glow more easily than ever.
Thought you’d like to know
What is in the JLO Beauty Fresh & Flawless Skincare Kit?
The kit includes six full-sized products. You get a cleanser, serum, cream, SPF moisturizer, overnight serum, and sheet mask. It now also includes a free lip mask and the new eye masks.
How do the new That First Take Eye Masks work?
They are cooling hydrogel patches. The formula uses tetrapeptides to depuff and hyaluronic acid to hydrate. You see results in 10 to 15 minutes.
Where can I buy the new JLO Beauty eye masks?
They are currently only available as a free gift. You get them with the Fresh & Flawless Skincare Kit purchase. The kit is sold on the JLO Beauty website.
What did Jennifer Lopez say about the eye masks?
She called them her go-to for a rested, glowing look. J.Lo confirmed her team tested and perfected the product. She uses them before glam and after travel.
Is there a discount on JLO Beauty products right now?
Yes, a 25% off sitewide sale is currently running. This applies to the Fresh & Flawless Skincare Kit. Free shipping is also available.
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