JO1 Global Expansion: J-Pop Group Sets Sights on U.S. Market

J-pop sensation JO1 is making a major push into the United States. Members Sho Yonashiro and Keigo Sato confirmed the group’s ambitions during a recent stop in Los Angeles. This visit is part of a broader strategy to connect with international fans.

The eleven-member group was formed on the show Produce 101 Japan. Their latest single, “Handz in my Pocket,” is a key part of their global campaign. According to The Hollywood Reporter, the group is focused on building a signature sound for worldwide audiences.

Charting a New Course with “Handz in my Pocket”

For the first time, all members collectively chose their new single. The decision-making process was a new and collaborative experience. Sho Yonashiro described it as a challenging but rewarding opportunity for the team.

The group also merged choreography from two different creators. This resulted in a unique and complex dance routine. Yonashiro noted that mastering the right mindset for the performance was the most difficult part.

JO1’s American Dream and Ambitious Goals

The group’s 2025 agenda has been heavily focused on international growth. They completed their first U.S. tour and performed at major events like the iHeartRadio Music Festival. Releasing English versions of their recent singles is a central part of this outreach.

Keigo Sato shared specific aspirations for the American market. He expressed a strong desire to chart on the Billboard Hot 100. The group also aims to perform at the Coachella Valley Music and Arts Festival.

JO1’s global expansion represents a significant shift in J-pop’s traditional market focus. Their consistent efforts in the U.S. signal a determined push for international recognition and chart success.

Thought you’d like to know

How was JO1 formed?

JO1 was formed through the Japanese music competition series *Produce 101 Japan*. The show brought together the eleven finalists to create the group. They officially debuted in 2020.

What is JO1’s new single?

Their latest release is the single “Handz in my Pocket.” The track is featured on a new single album with three other songs. The group selected this song together as their signature track.

What are JO1’s goals for America?

The group aims to officially debut in the United States. Key goals include charting on the *Billboard* charts and performing at Coachella. They plan to continue their frequent promotional activities in the country.

What was a highlight of their U.S. tour?

Performing in Los Angeles was a major highlight for the members. They were amazed by the passionate fan response. Fans sang along to all the Japanese lyrics, which deeply moved the group.

Why was performing for the Dodgers special?

Keigo Sato said performing at the Dodgers’ Japanese Heritage Night was incredibly inspiring. He noted that seeing Japanese players dominate on a global stage motivated the group to aim for similar success in music.