Why Jordan Loves Wife Joined Abercrombie & Fitchs Olympic Campaign

Ronika Stone Love, the wife of Green Bay Packers quarterback Jordan Love, is featured in a major new fashion campaign. The professional volleyball player joins Abercrombie & Fitch’s “In Her Own League” initiative. The campaign launched in October 2025 and celebrates women defining success on their own terms.

This move highlights a shift in how brands spotlight athletes’ partners. According to Abercrombie & Fitch, participants were chosen for their individual achievements across various industries. Stone Love’s inclusion underscores her status as an elite athlete in her own right.

Campaign Features Olympic Gold Medalist and Highlights Independent Success

The campaign features six accomplished women. It includes two-time Olympic snowboarding gold medalist Chloe Kim. It also features model Olivia Culpo and retired basketball star Haley Cavinder.

Each participant brings a unique professional background to the project. A spokesperson stated the campaign aims to expand what it means to be a woman in sports. The focus is squarely on personal ambition and career success.

For Ronika Stone Love, this is a platform beyond her identity as an NFL spouse. She recently finished her fifth pro season with the San Diego Mojo. Her volleyball career includes All-American honors at the University of Oregon and professional stints overseas.

Why This Campaign Represents a New Marketing Trend for Brands

The “In Her Own League” effort reflects a broader industry trend. Brands are increasingly partnering with athletes and influencers for their independent credentials. This approach resonates with modern audiences seeking authentic representation.

Abercrombie & Fitch is the official fashion partner of the NFL. This campaign allows the brand to connect with sports fans in a nuanced way. It celebrates the intersecting worlds of high-level sport and lifestyle fashion.

Stone Love embraced the campaign’s message of self-defined success. She stated she has carved her own path built on personal ambition. Her involvement showcases the diverse roles women play in the sports ecosystem today.

The feature of Jordan Love wife Ronika Stone in this campaign marks a significant moment. It recognizes professional athletes for their own merits and cultural influence. This partnership sets a new standard for how brands engage with the partners of sports stars.

Thought you’d like to know

Who else is featured in the Abercrombie & Fitch campaign with Ronika Stone?

The campaign includes Olympic gold medalist snowboarder Chloe Kim. It also features model Olivia Culpo and former college basketball player Haley Cavinder. The group represents achievements in sports, business, and media.

What is Ronika Stone Love’s professional volleyball background?

She was an All-American at the University of Oregon. Stone Love has played professionally in France and for Athletes Unlimited. She most recently played for the San Diego Mojo in Major League Volleyball.

When did the “In Her Own League” campaign launch?

Abercrombie & Fitch launched the campaign in October 2025. It is a full-season initiative aligned with the NFL schedule. The campaign highlights women shaping a new wave of fashion in football.

Why is this campaign considered different from traditional marketing?

It focuses on the women’s own careers, not just their relationships. The selected participants are accomplished professionals across various fields. This represents a shift toward valuing independent achievement in brand partnerships.

What has Ronika Stone said about being in the campaign?

She stated she has built a life defined by her own ambition. Stone Love emphasized showing up with confidence and authenticity. She connected personally with the “In Your Own League” message.