JoySauce Network Debuts as First AAPI-Focused FAST Channel on Amazon Prime Video

A new streaming channel has launched specifically for American Asian audiences. The JoySauce Network went live Monday on Amazon Prime Video’s free channels lineup. This marks a significant step for AAPI representation in media.

The channel is a partnership between lifestyle brand JoySauce and streaming tech company Cineverse. It offers a mix of original shows, films, and exclusive premieres. According to the company, 60 percent of its programming is a U.S. premiere or original.

Filling a Critical Gap in Streaming Entertainment

JoySauce founder Jonathan Sposato highlighted the need for this service. He said there is a glaring gap in content for American Asians. The channel aims to build a future with more authentic on-screen representation.

The programming slate is broad and unique. It includes the first American Asian late-night talk show format. The network also features curated anime, provocative talk shows, and indie cinema showcases.

A new mobile app and website are also now active. These platforms offer a video-on-demand library powered by Cineverse’s technology. This gives viewers multiple ways to access the content.

A Catalyst for Broader AAPI Representation

The launch is seen as a catalyst for greater inclusion. It provides a dedicated platform for AAPI creators and stories. This moves beyond limited representation in mainstream streaming catalogs.

The network will also stream a major awards show. It has rights to the 2025 Critics’ Choice Association Celebration of AAPI Cinema & Television Awards. This adds prestige and exclusive event coverage to its lineup.

For fans, it means centralized access to niche genres. This includes Japanese “punishment game” shows and cult classic action films. The channel celebrates Asian pop culture in a dedicated space.

The debut of the JoySauce Network is a landmark moment for streaming diversity. This first AAPI-focused FAST channel provides a vital and joyful space for community stories. Its success could pave the way for more targeted, authentic representation.

Thought you’d like to know

What kind of shows are on the JoySauce Network?

The channel offers scripted comedies, reality series, and feature films. It also includes stand-up comedy, music videos, and curated anime blocks. Programming highlights include a late-night talk show and documentaries.

Is the JoySauce Network free to watch?

Yes. It is a FAST channel, which means free, ad-supported streaming television. You can watch it on Amazon Prime Video Channels at no extra subscription cost.

Can I watch JoySauce content on my phone?

Yes. JoySauce has a dedicated iOS app for on-demand viewing. The JoySauce.TV website is also live for streaming on other devices.

Who is the target audience for this channel?

The primary audience is the American Asian and Pacific Islander community. It also targets broader fans of Asian pop culture, cinema, and entertainment globally.

What does “first-on-FAST” mean for their programming?

It means many shows are appearing on a free ad-supported streaming channel for the very first time. This includes U.S. premieres of international content and exclusive original series.

What company helped launch the streaming technology?

The distribution and technology partner is Cineverse. They provided the platform to launch the channel on Amazon Prime Video and power the on-demand app.