Justin Bieber Drops $10 Million Coachella 2026 Record Deal After Intense Basketball Match

Justin Bieber showcased his basketball skills in Los Angeles this week. The pop superstar played in a private game at The League. His team lost 107-88 to LRG, led by Hercy Miller.

The event came just days after news broke of his historic Coachella booking. Bieber will become the highest-paid performer in the festival’s history next year.

Three-Point Shooting On Full Display

Bieber demonstrated impressive shooting range during the contest. He took multiple deep three-point attempts throughout the game. According to TMZ, he maintained high energy despite his team’s loss.

The singer wore his SKYLRK brand’s signature sky blue uniform. His outfit included a long tank top and matching shorts. He completed the look with colorful Adidas sneakers.

Bieber arrived at the venue in a chauffeured SUV. Bodyguards helped him navigate through waiting fans and photographers. The Daily Mail reported he wore an oversized green hoodie with no shirt underneath.

His wife Hailey was not present at the game. The couple shares a 13-month-old son named Jack Blues. Bieber appeared focused entirely on the basketball matchup.

Regular Basketball Training Ahead Of Major Festival

This wasn’t Bieber’s first appearance at The League. He has become a regular participant in recent weeks. According to the Daily Mail, he attended another game just days earlier.

The singer also displayed his futsal skills earlier this month. This consistent athletic activity suggests serious fitness training. His regimen appears timed with preparations for his landmark Coachella performance.

Bieber secured an unprecedented deal for the 2026 festival. He will earn over $10 million for two weekends of performances. This makes him the highest-paid act in Coachella history.

According to Rolling Stone, Bieber negotiated directly with festival promoter Goldenvoice. Most headliners work through agencies for such deals. The direct negotiation approach is rare for artists of his caliber.

Tickets for both weekends sold out almost immediately. Industry sources indicate Bieber is planning something extraordinary. His performance is being described as a “once-in-a-generation spectacle.”

Justin Bieber continues to expand his influence beyond music into fashion and athletics. His record-breaking Coachella 2026 deal demonstrates his enduring star power. Fans can expect an unforgettable performance from the pop icon.

Thought you’d like to know

How often does Justin Bieber play basketball?

Bieber has become a regular at The League events. He played basketball just days before this most recent game. The singer also participated in a “Bieber takeover” event in September.

Was Hailey Bieber at the basketball game?

Hailey Bieber was not present at Thursday’s matchup. The model has been focusing on parenting their young son. The couple welcomed Jack Blues thirteen months ago.

What brand was Justin Bieber wearing?

Bieber wore his own SKYLRK brand uniform during the game. The sky blue two-piece matched his team’s colors. He launched the streetwear brand earlier this year.

How much will Bieber earn for Coachella 2026?

Bieber will earn over $10 million for his two weekend performances. This sets a new record for Coachella headliners. He surpassed previous high-earners like Beyoncé and Lady Gaga.

Why is Bieber’s Coachella deal unusual?

Bieber negotiated directly with festival promoter Goldenvoice. Most artists use agencies for such major bookings. The direct approach is rare for headliners of his stature.