K-Pop Star San Named Dolce & Gabbana’s New Global Ambassador

San, a member of the hit K-pop group ATEEZ, is the newest face of Dolce & Gabbana. The Italian luxury fashion house announced the partnership this week. This marks San’s first major solo ambassadorship.

The singer will represent the brand’s global image. He expressed excitement for this new chapter in his career.

A New Chapter in Fashion and Music

The brand celebrated the announcement with a new photoshoot. San models pieces from the Fall Winter 2025 collection. The collection draws inspiration from classic silver-screen glamour.

According to a brand release, San’s dynamic performance style aligns with their vision. His influence in global culture was a key factor in the decision. This partnership bridges high fashion with contemporary music stardom.

Elevating ATEEZ’s Global Profile

This deal further solidifies ATEEZ’s standing in the international market. The eight-member group has seen remarkable success. They have achieved multiple number-one albums on the Billboard 200 chart.

Their energetic performances have earned a massive global fanbase. According to Billboard, their recent EP also secured their first entries on the Hot 100. This fashion ambassadorship extends the group’s influence beyond music.

This strategic move by Dolce & Gabbana highlights the growing power of K-pop idols in the luxury fashion world. The partnership with San signals a continued fusion of high-octane performance art with high fashion, a trend that shows no signs of slowing down.

Thought you’d like to know

Who is San from ATEEZ?

San is a 26-year-old singer and performer in the eight-member K-pop group ATEEZ. He is known for his powerful and captivating stage presence. The group debuted in 2018 under KQ Entertainment.

What has ATEEZ achieved recently?

ATEEZ recently scored their first songs on the Billboard Hot 100 chart. Their latest EP, “Golden Hour: Part 3,” included the tracks “Lemon Drop” and “In Your Fantasy.” They also performed at the Coachella music festival.

Is this San’s first fashion campaign?

This is San’s first major luxury fashion ambassadorship announced separately from his group. He has previously been involved in fashion projects with ATEEZ. This solo deal marks a significant milestone in his individual career.

What does this mean for K-pop and fashion?

This partnership continues a strong trend of luxury brands partnering with K-pop stars. These idols have massive global followings that translate into significant influence. It demonstrates the genre’s powerful role in shaping modern culture and luxury marketing.

Where was the announcement photoshoot?

The celebratory photoshoot featured San in looks from Dolce & Gabbana’s Fall Winter 2025 collection. The brand released the images to official channels and on San’s own social media. He captioned his post “new chapter” to mark the occasion.